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Banana Boat announces launch of Unconditional Fun Sweepstakes

BY Antoinette Alexander

SHELTON, Conn. — Banana Boat sunscreen manufacturer Energizer Personal Care has teamed up with Great Wolf Lodge Waterpark Resorts and “Dancing with the Stars: All Stars” champion Melissa Rycroft to launch the Unconditional Fun Sweepstakes.

The Banana Boat Unconditional Fun Sweepstakes gives families multiple chances to win summer fun prizes through weekly giveaways hosted on the Banana Boat sunscreen Facebook fan page. Users are encouraged to upload a photo of their families having fun in any one of the seven Banana Boat sunscreen conditions — sun, pool water, ocean water, wind, sweat, sand and extreme heat — to the Facebook page or visit the Facebook fan page to view photos and enter for a chance to win the fun family prize that reflects that week’s featured condition. Prizes include an outdoor swing set, an inflatable waterpark and more.

Great Wolf Lodge Waterpark Resorts is joining Banana Boat sunscreen in the sweepstakes by offering families the chance to win a four-day, three-night family getaway to any of the 10 U.S. Great Wolf Lodge Waterpark Resorts locations.

The Unconditional Fun Sweepstakes comes on the heels of the release of two new Banana Boat sunscreen lotions — Banana Boat Protect & Hydrate sunscreen lotion, which combines aloe with antioxidant vitamins C and E to maintain 100% of skin’s natural moisture, and Banana Boat Sport Performance CoolZone sunscreen lotion, which instantly cools and refreshes the skin on contact.

 

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PSAs address childhood autism among African-Americans, Hispanics

BY Alaric DeArment

NEW YORK — The Ad Council and Autism Speaks have launched a series of public service announcements encouraging awareness about autism among African-American and Hispanic parents.

The groups announced the new series, part of the "Learn the Signs" campaign, which they have launched under a partnership with advertising agency BBDO New York and LatinWorks. Research has indicated that autism is often diagnosed later among children in African-American and Hispanic communities than in others, they said.

A recent survey by the Centers for Disease Control and Prevention found that 1-in-50 school-aged children was on the autism spectrum, suggesting its prevalence may be underestimated, and diagnoses of the condition have increased 78% in the past six years.

 

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When boosting adherence means saving lives

BY Jim Frederick

More evidence is emerging that interventions by pharmacists can have a profound beneficial effect on patient outcomes.

The latest example comes from Walgreens Specialty Pharmacy, which released the results of a study May 17 showing that more than two-thirds of patients with hepatitis C “achieved sustained virologic response or cure after completing newer ‘triple therapy’ treatment” backed up by a regimen of care and oversight by pharmacists, according to a Drug Store News report from senior editor Michael Johnsen.

Why the pharmacist interventions? They help improve patient compliance with the complicated drug therapy, which involves the administration of two newer protease inhibitors to prevent the HCV virus from reproducing, in combination with peginterferon and ribavirin. According to Johnsen, that powerful medicinal cocktail “significantly increased the cure rate and cut treatment time in half” for the 406 HCV patients in the study who received triple therapy with either telaprevir or boceprevir.

Active involvement by Walgreens pharmacists was critical to the success of the program, because “many patients have a difficult time completing the treatment due to the side effects and because they usually don’t feel sick when they have HCV,” Johnsen reports. “This makes pharmacist follow-up and support particularly important.”

The news from Walgreens and DSN was of special interest to me: One of my best friends underwent an intensive, yearlong medication regimen a few years ago to rid his body of HCV, and it saved his life. The drugs and the treatment regimen “cured” him, reducing his viral load down to undetectable levels and allowing him to go on with his life.

It’s another reminder, if one was needed, of the critical role pharmacists play in this nation’s overtaxed, disjointed healthcare system by helping patients stay on track with their medication therapies, monitoring their progress and providing the ongoing counseling that helps patients stay adherent and regain their health.

If you’ve encountered similar situations as a pharmacist or pharmacy resident, please share them by clicking on the comment link. Your feedback, as always, is much appreciated.

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