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Balance Rewards makes official debut over weekend at Walgreens, Duane Reade stores

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens over the weekend officially launched its customer loyalty program, which since Sept. 6 has garnered more than 1 million customers during an online-only, early-enrollment period.

“Our loyalty program is distinctive,” stated Graham Atkinson, Walgreens SVP and chief customer experience officer. “This comprehensive rewards program is one of Walgreens largest and most important programs in company history."

Balance Rewards offers three key benefits, all customized for the consumer:

  • Easy to Join: Customers have easy, multichannel access to join in stores at checkout or any photo kiosk, online at Walgreens.com/balance and with their mobile device through the Walgreens app or by scanning the program QR code found on signs in the stores. Savings and points can be earned when members either show their Balance Rewards card, provide their telephone number or scan their mobile rewards card from the app;

  • Instant Points: Customers can instantly earn and redeem points for thousands of items in store and online. Customers will also earn points for prescriptions where state law allows, and for purchases and activities that help them stay well, like the Walk with Walgreens program and immunizations; and

  • Endless Rewards: Customers can choose how and when to redeem their points. Points will not expire as long as customers remain active by shopping at Walgreens at least once every six months and redeem their points within three years.

“Walgreens designed Balance Rewards entirely for the consumer,” said Adam Holyk, Walgreens divisional VP loyalty and consumer insights. “We have utilized the latest technologies in loyalty programs to make it easier for customers to save, earn and redeem points. Balance Rewards also strengthens our ability to better understand our customers, meet their changing needs and treat our best customers even better. Customers will see more customized stores with improved product mixes and rewards on popular products."

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Hy-Vee, Dole donate salad bars to Iowa schools

BY Alaric DeArment

BOONE, Iowa — A supermarket chain and a fruit and vegetable company are donating salad bars to schools to promote health eating.

Hy-Vee and Dole announced the donation of five salad bars in the central Iowa area at the United Community School in Boone, as well as schools in Centerville, Fairfield, Denison and Shenandoah. The donation was part of the First Lady’s Let’s Move Salad Bars to Schools initiative, which has donated more than 1,440 salad bars to schools across the country.

"Education and experience go hand-in-hand in the development of good eating habits," Hy-Vee assistant VP produce operations Jason Sheridan said. "When children have the chance to sample fresh fruits and vegetables at school, they’re more likely to ask for them at home. This is a wonderful example of how schools and businesses can work together to create healthier communities."

 

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InterMedia launches TV campaign in support of dual blood-glucose/blood-pressure meter

BY Michael Johnsen

WOODLAND HILLS, Calif. — InterMedia Advertising on Monday announced the launch of a national television campaign for its client Care Concepts, which is bringing a two-in-one talking glucose meter and blood-pressure monitor to market. 

“Care Concepts has found in InterMedia a TV partner that knows our customer and has a highly successful proven track record in our industry,” COO Sam Kim said. “Fortunately, there is no learning curve and that enables us to immediately tap into InterMedia’s buying clout, unique media assets, relationships and tracking capabilities so we can begin acquiring new customers quickly and economically.”

The product eliminates the need to have two separate pieces of equipment for diabetics to monitor vital statistics while maintaining their health. The Care Concepts product is one of the first to combine these two functions in one diagnostic device. 

InterMedia crafted 30- and 60-second spots in both English and Spanish. The spots will air on national cable networks and through CPM Network, InterMedia’s proprietary unwired cable network with more than 70 million homes. The spots also will air on Spanish-language networks.


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