Baja Blast makes trip from Taco Bell to store shelves
PURCHASE, N.Y. — Mountain Dew, a brand from PepsiCo, on Thursday announced that for the first time, Mtn Dew Baja Blast — which is only available as a fountain beverage at Taco Bell — will make the leap to store shelves for a limited time beginning May 5.
"Mtn Dew Baja Blast has been a fan-favorite for 10 years, and we’re thrilled for this first-time opportunity to make it available on store shelves this summer," said Greg Lyons, VP marketing, Mountain Dew. "We’ve been humbled by the amount of speculation and consumer buzz around Mtn Dew Baja Blast being bottled and are confident that this limited time offer is going to be a blockbuster!"
Mtn Dew Baja Blast is the second largest and fastest growing fountain beverage sold at Taco Bell and sparked more than 30,000 mentions on Twitter in the past three years.
"Every week, 36 million people come to Taco Bell and see – or buy – Mtn Dew Baja Blast, and now we’re able to expand our reach of this fan-favorite to millions more," said Chris Brandt, CMO, Taco Bell. "We are all about putting a twist on the traditional, from innovative menu items to exclusive Taco Bell beverages, which is why we’ll continue to work with our partners at PepsiCo to find and create the best experiences for our customers."
Mtn Dew Baja Blast will be available in single-serve 20-oz. bottles and 24-oz. cans, as well as 12-packs for 12-oz. cans.
Endo adds Sumavel DosePro to specialty Rx portfolio
DUBLIN — Endo International announced that its affiliates have acquired rights to Sumavel DosePro (sumatriptan injection) for subcutaneous use from Zogenix. The product is a needle-free delivery system for sumatriptan. Sumavel DosePro is used to treat adults who have been diagnosed with acute migraine or cluster headaches.
"We are pleased to acquire the worldwide rights to Sumavel DosePro to enhance our branded pharmaceutical portfolio," said Rajiv De Silva, president and CEO of Endo. "We are focused on completing a seamless transition of commercial support for this currently marketed product that will leverage our existing commercial expertise in pain and migraine management and the current infrastructure of our branded pharmaceuticals business overall."
Under the terms of the agreement, Endo is acquiring the product for an upfront payment of $85 million, as well as rights to additional cash payments based on certain commercial milestones. Additionally, the company will take on an existing third-party royalty obligation on net sales.
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