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Bagel Bites announces online pledge to benefit Boys & Girls Clubs of America

BY Allison Cerra

PITTSBURGH — Ore-Ida’s Bagel Bites brand is asking consumers to take a pledge to commit to wholesome nutrition.

The brand’s “Pledge to Snack Simply” online pledge asks parents to commit a few small steps that have a big impact on a child’s daily snack-time nutrition, the brand said. For each person who takes the pledge, Bagel Bites snacks will donate $1 to Boys & Girls Clubs of America, up to $50,000.

In addition to raising money for Boys & Girls Clubs of America, those who take the pledge also will receive a $1 coupon for their next purchase of Bagel Bites pizza snacks.

Click here for more information.

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Pepsi onto ‘next’ best thing

BY Allison Cerra

PURCHASE, N.Y. — PepsiCo said that it is ready to test market a new reduced-sugar cola.

The company said that its latest innovation, Pepsi Next, would be available in the Iowa and Wisconsin markets. The beverage offers consumers the taste of a full-calorie cola while touting less sugar, Pepsi said at the Beverage Digest Wall Street Smarts conference on Monday.

"As part of our continued commitment to innovate our carbonated soft drinks portfolio, we developed Pepsi Next, a great-tasting, full-flavor cola with 60% less sugar," PepsiCo Beverages America CEO Massimo d’Amore said. "In thorough consumer research, Pepsi Next resonated very well with consumers who are seeking a new, reduced-sugar alternative to their loved cola."

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Hostess celebrates baseball with new promotion

BY Allison Cerra

IRVING, Texas — Hostess is kicking off a summer sweepstakes that celebrates America’s favorite national pastime.

The company, whose brands include Drake’s Hostess, Wonder and more, said that its "You Could Win A Dream Road Trip" promotion offers three grand prize winners and their families the chance to follow their favorite major league baseball team to a city of their choice. What’s more, more than 200 daily prize winners will receive $100 Stub Hub gift cards redeemable for approximately four home game tickets.

How it works: Specially marked packages of Hostess snacks will feature an on-pack promotion code that can be registered online at HostessCakes.com to qualify for the daily and grand prizes.

The promotion will run from June 20 to July 23.

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