News

Bad boy Dennis Rodman promos hangover relief shot

BY Michael Johnsen

LOS ANGELES — Former NBA bad boy Dennis Rodman, who most recently appeared on VH1’s "Celebrity Rehab," earlier this month helped launch Applied Food Sciences’ hangover relief remedy G-Tox the Hangover Blocker through appearances on the talk show circuit.

Rodman recently appeared in a segment on The Tonight Show with Jay Leno and talked about the G-Tox shot with both host Jay Leno and comedian Dennis Miller.

"Recovery drinks have become an ultra fast growing category in beverage sales, with major brands like Monster Rehab and Vitaminwater Revive recently entering the market targeted at ‘curing hangovers,’" the company stated. "This is the hottest beverage category right now, and as the national media begins to take notice, [we are] out to prove real science behind the product goes a long way."

G-Tox was developed by Applied Food Sciences, which found that glucarate, the key ingredient in G-Tox, was effective in readily speeding up the process of toxin removal within the liver and blood.

Glucarate, found naturally in fruits and vegetables, is also naturally found in the human body. When the body becomes overloaded with toxins, increasing levels of glucarate or glucuronolactone, also increases the body’s ability to recover from toxins such as alcohol faster, safer and more efficiently.

“G-Tox helps keep the body in top form, and for anyone who drinks, especially those peak athletes, it’s a simple, one-shot remedy that’s easy and effective total body detox,” AFS VP marketing Jackson Zapp said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Winn-Dixie to implement self-checkout technology

BY DSN STAFF

ARMONK, N.Y. — Winn-Dixie has selected IBM point-of-sale and self-checkout technology to help transform customer service, speed innovation and increase the operational efficiency of 484 Winn-Dixie store locations and other store formats across the southeastern United States, IBM reported.

According to an IBM press release, Winn-Dixie, working in collaboration with IBM and SAM Group, will implement a network of 6,000 IBM SurePOS 700 systems armed with IBM’s SurePOS ACE and Retail Integration Framework software, which are components of IBM’s Smarter Checkout solution. Winn-Dixie also will install IBM SurePoint infrared touch displays and SureMark thermal impact printers as part of its plan to create one the industry’s most comprehensive, flexible and robust retail shopping environments.

"This initiative will allow us to introduce services quickly and seamlessly to improve our guests’ shopping experience and will help to support our overall strategy," said Maura Hart, Winn-Dixie group VP and CIO. "We believe the functionality, reliability and open standards offered by IBM hardware and software will accelerate our innovation, which will enhance our competitiveness, as well as our ability to deliver quality service in our stores."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Clorox kicks off annual grant program for schools

BY Allison Cerra

OAKLAND, Calif. — Clorox on Wednesday commenced its annual Power A Bright Future grant program.

This year, however, the company said that Power A Bright Future will not only provide grants to select nominated schools nationwide, but the program also will leverage its first-ever educational initiative with Skype, underscoring the role of technology in schools and resources that are needed to power new programs. Through this initiative, Clorox said it is spreading the word about its school grants program, as well as connecting teachers, students and parents to engage them in a larger conversation about funding needs. Nominations will be accepted now through Oct. 17, Clorox said.

"These days technology is an important tool in education," Clorox associate public relations manager Molly Steinkrauss said. "We’re excited to leverage elements that many teachers, students and parents use to make Power A Bright Future even bigger this year and give more people the chance to win money for much needed programs. We recognize that the way to reach teens and engage parents and teachers is changing, and our program is a direct reflection of that."

Click here for more information.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?