BackJoy, the patented back orthotic, bows at Marketplace
BOSTON — BackJoy Orthotics, a newcomer to NACDS Marketplace, is showing retailers its patented orthotic support device, the BackJoy.
Retailing for just $39.95, the BackJoy is a special orthotic cradling system that encourages users to engage their core muscles when seated, rather than slumping down and putting undue pressure and strain on the lower back.
Made of a custom co-polymer nylon foundation design, the BackJoy is extremely lightweight and portable, and utilizes a pelvic tipping system to fix the way you sit, floating the spinal system and relieving neck and lower back pain, reducing tightness in the back, floating the tailbone in complete comfort, increasing blood flow and improving circulation, and encouraging better breathing.
According to the company, more than 500,000 people have found relief from back pain with the device. Check it out at Booth No. 1036.
Lansinoh debuts new Italian Momma brand
BOSTON — Drug Store News editor-in-chief Rob Eder interviewed Lansinoh Labs VP sales Michelle McLaughlin here at NACDS Marketplace about the company’s leading position in the natural feeding category, and an exciting new line of products from Europe, which Lansinoh acquired this year and currently is launching to U.S. retailers.
Momma, Lansinoh’s new line of feeding accessories from Italy, brings style and function to the category, with brilliant colors and rounded shapes to help babies develop motor skills, McLaughlin told DSN.TV for a special video interview that will air on DrugStoreNews.com early next month.
Key features of the Momma line include:
- Round shapes that are easy for babies to hold;
- Playful, rocking movements that engage babies and encourage motor skill development;
- Bright colors to attract babies’ attention;
- Contemporary designs;
- Hygienic covers and closures that make travel easy, and the round shape that eliminates contact with unsanitary surfaces; and
- Nonslip materials that offer babies more control while learning to feed.
“Lansinoh has a proven history of raising the bar on the natural feeding category,” McLaughlin said, noting that 80% of new mothers now are initiating breast-feeding with their newborns, marking a major increase in recent years.
Certainly, Lansinoh, which has been a major pioneer of the space at retail, has played a key role in that growth. “Lansinoh brought natural feeding mainstream with the introduction of HPA Lanolin in 1985,” McLaughlin said, “and in 2000, we launched the first polymer-based disposable nursing pad, and we now have [more than a] 50% market share.”
With the addition of the Momma brand, the company now represents a solution for moms for the first two years of babies’ lives.
Prestige Brands expands sales management, customer planning departments
NEW YORK — Prestige Brands has expanded its sales management team and customer planning group.
The appointments include:
David Howenstine, who joins Prestige as VP sales from Pfizer. At Pfizer, he served in a variety of leadership roles in field sales, customer development and category management;
Jayne Reiss, who previously worked at Warner Lambert, Brach, Insight Pharmaceutical and Matrixx, where she managed the national accounts sales force, has joined Prestige as VP national accounts;
Jeff Burnett, who joined Prestige Brands in April, was appointed VP field sales, responsibile for all food and dollar store customers, Prestige said; and
Bill Maher, who joined Prestige in March, serves as as VP sales and channel planning. In this role, Bill will lead our category management, shopper insights and trade marketing efforts for Prestige.
Prestige recently expanded its portfolio with the acquisition of several brands, including Pediacare, Luden’s, Efferdent and Dramamine.