HEALTH

BackJoy, celebrity fitness trainer Ashley Borden create office-friendly posture and stretch video

BY Michael Johnsen

BOULDER, Colo. — BackJoy and celebrity fitness trainer Ashley Borden on Monday released the “Sit Right – Stretch Right” online video program for easy-to-follow back exercises and stretches that can be done in the comfort of the office or home. 

With eight out of 10 Americans experiencing back pain in their lifetime, posture and stretching are two key factors to help stop back pain from happening, BackJoy noted. Unfortunately, proper desk posture is often overlooked and 80% of new gym memberships purchased in the New Year will go unused by the time Spring rolls around. Simple, attainable techniques and stretches that are done in the office can improve overall back health, make sitting more comfortable, and may even lead to higher productivity.

Featured in the video, BackJoy Posture+ is a preventative everyday seat enhancement that helps consumers sit more comfortably and correctly, improving posture, strengthening core muscles and avoiding back problems. 

In addition to the “Sit Right – Stretch Right” video program and link offered online, BackJoy has made the program’s photos and written steps available for redistribution on the company blog


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AirWare Labs to place marketing muscle behind AIR Allergy launch

BY Michael Johnsen

SCOTTSDALE, Ariz. — AirWare Labs Corp. on Monday announced it will expand its sales and promotional marketing efforts of the AIR Allergy product in addition to the Sleep/Snore product as part of its continued commitment to a national rollout.

The new marketing efforts will help expand awareness that the AIR Allergy product can be used in defense of the flu, the company stated. “Unlike the masks you sometimes see in other countries to protect from — and against — germs from co-workers and the general public, we have a discrete and better solution," stated Jeffrey Rassas, Airware Labs president and CEO. "AIR Allergy offers increased intranasal protection where we believe the flu is often contracted. Once customers experience the healthy by-product of increased oxygen flow, decreased air pollutants and the wellness benefits of essential therapeutic oils in AIR products, we are confident our products will quickly become the preferred choice for drug-free relief for common ailments and sleepless nights.”


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Citizen’s Petition asks that behind-the-counter status be mandated for St. John’s Wort

BY Michael Johnsen

SAN RAFAEL, Calif. — Pharmacists Planning Services, Inc. earlier this month filed a Citizen’s Petition with the Food and Drug Administration calling to move St. John’s Wort, a mood enhancing supplement, behind the counter. 

Specifically PPSI is asking that sales of St. John’s Wort be restricted to behind a pharmacy counter, similar to pseudoephedrine. Sales of St. John’s Wort totaled $12.3 million, down 2.4%, for the 52 weeks ended Oct. 28 according to SymphonyIRI Group data across total U.S. multi-outlet. The herbal ingredient ranked No. 9 in sales of all herbal supplements. 

PPSI cited adverse events, including death, associated with drug interactions alleged to St. John’s Wort use in combination with several prescription therapies. 

This is not the first Citizen’s Petition filed by PPSI, according to a blog published online Monday by Hyman, Phelps & McNamara, a law firm that specializes in FDA regulation. 

The FDA in April 2012 denied a 2011 Citizen’s Petition filed by PPSI that called for the outright ban of PSE sales because criminals still divert the cold medicine for the production of methamphetamine. "FDA shares your concern regarding abuse of prescription and OTC drugs," Janet Woodcock, director of the Center for Drug Evaluation and Research, wrote in response to that petition. "However, any additional measures restricting the sale of PSE to reduce the likelihood of product misuse must be balanced against the need to maintain access for legitimate and safe use."

This article has been amended with some clarifications.


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