Back-to-school season has been profitable for Amazon
SEATTLE — Based on the momentum of early back to school shoppers, Amazon is on pace to hit a record 80% sales growth for the season.
The online giant's school supplies sales have grown by 35% year-over-year in the first two weeks of the back-to-school shopping season, according to One Click Retail. Early back-to-school shopping only accounted for 9% of sales in 2016.
Last year, Amazon’s back-to-school sales hit a record 20% growth over the entire season. This year, the online giant has a total growth potential of over 80% for back-to-school 2017.
According to One Click Retail’s “Office Product” report, Amazon's sales of office products grew by 25% to reach over $2 billion in 2016, while remaining brick and mortar U.S. sales grew by only 1%. Accounting for more than 20% of total U.S. sales of office products, Amazon's double-digit growth continues into back-to-school 2017.
Sales of laptops and accessories have already earned more than $25 million. Tablet sales have nearly doubled (98% growth) and youth apparel is up by 61% over the same two weeks in 2016. Laptop accessories are up by 45%; laptops by 8% and calculators by 6%.
The online giant’s apparel sales also grew by 25% in 2016 to a value of $3.4 billion. Shoes grew more rapidly, with growth of 35% — bringing the company’s shoe sales to $1.6 billion for 2016, according to reports from One Click Retail.
Both the apparel and shoes product groups see a predictable annual shift in shopping habits during back-to-school, with parents turning to Amazon to purchase shoes and clothing for their school-aged children.
"While this early indication doesn't necessarily predict the more sales-heavy remainder of 'Back-to-School' season, it does show early velocity,” said Spencer Millerberg, One Click Retail CEO. “It paints a picture that more parents are multi-tasking on Amazon during 'back-to-school night' for those supplies vs. stopping by the store on the way home."
CVS Health Q2 sees slight decline in retail sales, exceeds CVS Caremark expectations
Hush Baby, Attitude win DSN/ECRM Buyers’ Choice Awards at baby, infant EPPS
Hush Baby won the ECRM/Drug Store News Buyers Choice Award for its sound-absorbing Hush Hat during ECRM’s Baby and Infant EPPS, held recently in Orlando. Attitude was a finalist for its biodegradable baby wipes.
The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.
Hush Baby, South Ogden, Utah, was founded by a single mom, Jaycee Bybee, who developed the Hush Hat after her second child was born very sensitive to sound and would easily wake up from the slightest noise. The Hush Hat is a sound absorbing hat for babies, tested by Owens Corning Lab and developed to soften sounds that wake sleeping babies, as well as protect their hearing. According to the company, the Hush Hat helps babies nap longer at home by absorbing the startle sounds like ringing door bells, barking dog and noisy siblings. It is also suited for use outside of the home, such as in restaurants, little league games, and during travel.
Attitude is a Montreal-based company that develops all-natural sun, baby, and personal care products that are hypoallergenic and made from plant- and mineral-based ingredients. The Attitude Baby Wipes are made from plant-based materials and are biodegradable and compostable, making them as gentle on the planet as they are on a baby’s skin. They are part of Attitude’s Sensitive Skin Solution line, which offers a full range of products for babies that are certified by the National Eczema Association, enriched with colloidal oatmeal, fragrance-free, hypoallergenic and clinically tested by dermatologists.