BEAUTY CARE

Baby Magic celebrates 65th anniversary with new ad campaign

BY Gina Acosta

COPPELL, Texas — Legacy baby brand Baby Magic is celebrating a big milestone by putting the spotlight on dads.

While dads have often been portrayed as taking a backseat when it comes to parenting, studies and conventional wisdom show that today’s millennial dads are hands-on, involved and engaged in child rearing.  Together, millennial parents are embracing teamwork and striving to share caregiving responsibilities to provide the best upbringing for their little ones.

“In recent years, we’ve seen how the millennial dad is becoming an increasingly influential force in their children’s lives as well as an integral support to moms,” said Baby Magic Director of Marketing Laurie Enright. “As we celebrate 65 years of creating magic memories for parents around the world, we wanted to shine a light on outstanding dads everywhere who are changing the way society looks at fatherhood.”  

To celebrate the brand’s 65th anniversary, Baby Magic is revisiting one of their classic ad campaigns from the 1950’s. More than 60 years ago, Baby Magic debuted a revolutionary ad campaign known as “For Every Lady In Waiting.” The famous ads featured expectant mothers – a taboo image at the time – in chic maternity wear and were considered a courageous take on pregnancy and style. 

Fast forward to 2016, Baby Magic has now recreated the ads with a modern twist – new dads. Side-by-side with the original 1958 images and featuring four real-life dads-to-be, Baby Magic is thrilled to present their reimagined ad campaign called “Dads in the Making”. The new ads are a nod to the changing landscape in parenting, and feature dads from all walks of life:  a musician (Kirk Thurmond), skilled woodworker (Julian Pastrana), a mixologist (Kyle Hilla) and even the head of business development Asia Pacific for Baby Magic and other Naterra brands (Jon Song), and detail the major role each plays in their family’s lives.

For spotlighted musician and new dad, Kirk Thurmond, fatherhood is all about fostering creativity and cherishing imagination. “As a father, and recording artist, I want to give Ira the gift of experience! I feel like so much of our potential and creativity is often taught away as we grow and learn. I'm devoted to helping [new baby] Ira keep as much of his imagination as possible,” said Kirk. While discussing his wife and mother of his new bundle of joy, Kirk says “There are so many things I could say about [my wife] Bri and the way she cares for our boy. Mothers really do have amazing instincts when it comes to caring for a little creature that hardly knows how to be.”

Baby Magic believes that nothing brings parents together like shared experiences and teamwork. For 65 years, the brand has been creating magical baby smiles from one generation to another and bonds that last a lifetime between moms, dads and their beloved children. The brand is excited to continue in their legacy of providing products made with love and care that both mom and dad can feel proud to use on their children.

Baby Magic products are sold at retailers nationwide.

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Fast-growing beauty retailer expanding in Manhattan

BY Marianne Wilson
NYX Professional Makeup is set to launch its first flagship in Manhattan on Friday, Oct. 28. 
 
Located in the heart of Union Square, the new NYX is the company's 20th domestic store and will combine digital technology with a hands-on educational environment.
  
In keeping with its heritage as a digital brand, NYX stores feature a series of innovative technologies, including an in-store Beauty Bar, an interactive makeup station featuring custom video tutorials.
 
"It is very important to us that our digitally enhanced stores marry the online beauty community with the everyday retail world," said Nathalie Kristo, general manager, marketing and global business development. "The NYX Professional Makeup store is a place where we celebrate our online community while encouraging every day customers to come play, and experiment, and have fun with makeup.
 
The Union Square flagship store will boast several exclusive features, including:
 
• The Colorcast wall: Colorcast showcases the colors of the NYX community from across the world. Colorcast will scan a customer’s colors and reflect back the makeup artistry that features those shades. Shoppers will also be able to filter the community content based on hair color, eye color, or iconic NYX products.
 
• Three new digital makeup education experiences: the Brush Bar, designed to help customers master the techniques and uses of each brush; the Lash Bar where a guided experience can help shoppers find the perfect false lashes; and the Masterclass area, where “influencers” and experts teach classes on makeup artistry.
 
• Services: Shoppers will be able to sign up for personalized one-on-one lessons from the NYX artists. The menu of lessons includes highlight & contour, lash application, brow mastery, and others. 

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SISU introduces NextGen Mouthguard

BY Gina Acosta

SALINE, Mich. — SISU has introduced the NextGen Mouthguard, the latest innovation in the company's line of custom-fit dental protection.

"We are thrilled to announce the release of SISU NextGen. Simply put, it is the most powerful mouthguard we've ever built," said Sassa Akervall, CEO and majority owner of Akervall Technologies, Inc. "From the beginning, SISU revolutionized technology and set new standards for innovation. Our history of customer loyalty is a strong testament to our product quality. But just because we have a great product, doesn't mean we can't make it better! SISU NextGEN is the latest evolution in mouthguard engineering. With its unmatched quality and functionality, SISU NextGEN was designed with the athlete in mind, and its unique new features are hyper focused on additional protection and comfort."

SISU Mouthguards are thin, perforated sports dental protectors, made from a non-compressible medical grade thermal polymer. Engineered for functionality, the perforations allow for more natural airflow than conventional mouthguards. 

Custom fit, remoldable SISU NextGen features a wider bite pad, beveled edges and improved moldability to empower athletes to talk normally, breathe naturally and stay hydrated during the game. SISU NextGen is available online at sisuguard.com and at retailers nationwide. 

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