BEAUTY CARE

Axe promotes new Black Chill collection with extreme winter sports challenge in Sweden

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — As part of the Black Chill product launch, Unilever’s Axe is whisking away nine winners — and their friends — to the ultimate winter adventure, the Axe Black Chill Challenge.

In March of 2014, selected winners will head to Sweden to take part in a series of extreme winter-themed sport activities, such as husky sleigh safaris, snowmobile expeditions through the Alpine Tundra and combat-copter flights overlooking Sweden’s Archipelago, to see if they have what it takes to keep their cool in the most intense of situations.

Guys and girls can enter for a chance to win now through Nov. 15 by purchasing Axe Black Chill from one of the following retailers: Meijer, Target, Commissary, Walgreens and ShopRite, and submitting the code provided with purchase at axeblackchill.com. From the nine selected fans who take part in the Axe Black Chill Challenge, one participant will be deemed the "Ultimate Chill Champion."

"In addition to providing our fans with a full portfolio of grooming products to help them look, feel and smell their best, Axe is about creating unforgettable experiences and opportunities for our guys and girls," stated Matthew McCarthy, senior director of brand building for Axe. "From the Axe Lounge to the One Night Only concert series, Axe puts its fans front and center of where the action is. During the Black Chill Challenge, Axe fans will once again have the opportunity to take part in a series of one-of-a kind experiences."

Designed to help guys keep their cool, the Axe Black Chill collection is infused with citrus, mint and cedar wood fragrance notes. The collection includes a bodyspray, deodorant stick, antiperspirant invisible solid, shower gel, shampoo, face wash, shave gel and post-shave hydrator.
 

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Sally Hansen goes for high shine with new Triple Shine Nail Color

BY Antoinette Alexander

NEW YORK — Coty’s Sally Hansen nail care brand has announced the launch of its new Triple Shine Nail Color, which is designed to help polish withstand the wear and tear of on-the-go living.

The new formula features the exclusive Ultimate Shield Complex. It is a balanced blend of solvents and color solids that work synergistically for high-impact color and maximum shine. It delivers triple-shine benefits via:

  • The gloss-tech brush designed specifically to apply the Triple Strong formula. It lays down polish smoothly and evenly to form a glass-like, flawless finish that maximizes lasting shine and looks “just applied” for days;
  • An exclusive complex of pro-vitamin B5 and vitamin E for daily defense from water, detergent and everyday wear plus sea kelp and panthenol for maximum hydration; and
  • Guanine, a natural crushed pearl found in aquatic life that delivers a natural iridescence and high-impact, lasting shine.

The Sally Hansen Triple Shine Nail Color is available in 29 colors in three trend-setting color palettes, including:

  • Iridescence: A range of nine ethereal, pearlescent pastels and shimmering metallics;
  • Pop: A rainbow of 10 polishes in bold brights; and
  • Fanta-Sea: A glittering selection of 10 aquatic tones that evoke the sun-dappled sea.

The Triple Shine Top Coat was developed specifically to complement the Triple Shine nail color formula with an over-the-top gloss finish that extends and protects Triple Shine’s high-impact color.

The polish is priced at $4.99 each.
 

 

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NPD Group: Gen Y women begin fighting signs of aging

BY Antoinette Alexander

PORT WASHINGTON, N.Y. — The Generation Y group is beginning to take notice and fight the signs of aging, according to the NPD Group, a provider of information and advisory services.

According to NPD’s latest Women’s Skincare In-Depth Consumer Report, 39% of women ages 25 years to 34 years say anti-aging is an important benefit they look for in facial skin care products. This is a significant jump from the 18- to 24-year-old age group where only 19% of women feel anti-aging is important.

“Gen Y is at an age when they are facing many changes, including in their skin and the way they look in general,” stated Karen Grant, NPD’s VP and senior global industry analyst. “This group still has skin care concerns from their youth, like oily skin, breakouts, and keeping acne at bay. But they also start to shift their focus toward preventing wrinkles and lightening their dark spots caused by sun damage.”

Women ages 25 years to 34 years represent 18% of all facial skin care users in the United States, and use an average of three facial skin care products in a day, with facial cleansers topping the list. Moisturizing/hydrating, acne prevention and sun protection are the most important benefits they look for in a facial skin care product. Still learning about skin care in general, these women like to experiment with products, and do so more than any other age group.

“There is an opportunity for manufacturers and retailers to educate Gen Y women on facial skincare, and allowing them to sample products plays an important role not only in capturing these consumers, but turning them into loyal customers as their needs evolve,” Grant added.

The Gen Y consumer primarily seeks advice on facial skin care purchases from friends, family and co-workers, but after that, more than any other age group, they are looking for information online (36%). Gen Y consumers also account for the largest share of online facial skin care purchasers, according to NPD.

“Open to learning, reachable, and seeking solutions, Gen Y women are a critical age group for skin care marketers to target now, as they are beginning to develop skincare regimens that are likely to follow them throughout the rest of their lives,” Grant concluded.

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