Axe joins roster of 2013 Super Bowl advertisers
ENGLEWOOD CLIFFS, N.J. — For the first time since its U.S. launch in 2002, Unilever’s Axe brand will air a television commercial during Super Bowl XLVII.
The spot is entitled “Lifeguard,” and includes a twist at the end that aligns with a larger creative campaign scheduled for a January 2013 launch, the company stated.
“As a lifestyle brand synonymous with innovative products and marketing, we are always pushing boundaries into uncharted territories,” stated Gaston Vaneri, brand director for Axe. “We have some extraordinary news to announce in 2013, taking our interaction with our fans to new heights, so the Super Bowl became the obvious platform to share it with the world.”
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Remington celebrates 75-year shaving heritage
MADISON, Wis. — Remington, a division of Spectrum Brands, launched on Monday a celebration of its 75th anniversary and is inviting consumers to join the celebration of its shaving heritage with a week-long offering of product discounts and a special day of product giveaways on Dec. 19 on its Facebook page.
Men’s shaving has come a long way since 1937 when Remington launched its first electric shaver, the Model E. With a turn-wheel, start-induction motor, and shortly after came the introduction of Remington’s first multi-head shaver, the Dual, in 1940 and the first cordless shaver, the Lektronic, in 1960.
Remington’s latest shaving ranges are the R and F series, a collection of rotary and foil shavers featuring pivot and flex technology, engineered for precision and an ultra-comfortable shaving experience.
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Hair accessories brand Goody once again supports ‘The Today Show’ gift drive
ATLANTA — Goody, a maker of hair accessories and styling tools, is supporting the 19th annual “Today Show “Holiday Gift Drive, through a donation of more than $200,000 hairstyling accessories to benefit children, teens and their families across the country this holiday season. The donation was made on “The Today Show” that aired on Friday.
"We are so proud to be a part of ‘The Today Show’ Holiday Gift Drive again this year," stated Meverly Malixi, brand marketing manager at Goody. "As we take part in our eighth consecutive holiday season with this remarkable program, we find each year brings more joy! Over the years, we have donated more than $1,000,000 in Goody products to help make the holidays happier for kids around the country who otherwise might not receive a gift. We love giving back to the community and encourage everyone watching to do the same."
The donation consists of Goody hair styling tools and accessories, including barrettes; headbands; self-sticking barrettes for girls, Goody Softies; and the Goody Quikstyle brush, which removes 30% of water to dry hair faster, helping to speed up styling time.
Throughout the year, Goody makes a continued charitable effort working with Girls on the Run to promote active, healthy lifestyles for girls, building their self-confidence as they develop into young women. Goody’s parent company, Newell Rubbermaid, helps to improve communities around the world by supporting worthy nonprofit organizations with a focus on education, including Junior Achievement and Kids in Need Foundation, through financial and in-kind product donations, as well as employee volunteerism, the company stated.
“Today’s” Holiday Gift Drive reaches more than 5 million children through more than 200 organizations, and for many of these children, this is their primary source of holiday gifts. The program has distributed nearly $325 million in donations since 1994, providing gifts for impoverished children and teenagers up to age 18 nationwide. Goody has been actively donating to this worthwhile charity since 2004.