BEAUTY CARE

Axe introduces Dark Temptation bodyspray and shower gel

BY Antoinette Alexander

NEW YORK Unilever’s Axe brand has introduced the new Axe Dark Temptation in a bodyspray and shower gel.

Axe Dark Temptation combines the subtle aroma of chocolate with fresh gourmet scents, including hot chocolate amber and red peppercorn. Fragrance expert Ann Gottlieb developed the new Dark Temptation.

The new fragrance, which hit retail shelves this month, is available in Axe Deodorant Bodyspray (4 ounces) and Axe Shower Gel (12 fluid ounces). Both have a suggested retail price of about $4.99.

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Coty posts record FY revenues for sixth time running

BY Antoinette Alexander

NEW YORK Coty Inc.—which acquired in late 2007 Del Laboratories, a move that bolstered Coty’s presence in color cosmetics and nail care—announced on Friday that it posted record-breaking revenues for the sixth consecutive fiscal year.

Total net sales for the fiscal year ended June 30 totaled $4 billion, up 23 percent from 2007.

The Coty Prestige division ended the fiscal year with net sales of $2.1 billion, 16 percent ahead of the prior year period.

Meanwhile, the Coty Beauty division—which benefited from the strength of the adidas and Rimmel brands and the acquisition of Del Labs—posted sales of more than $1.9 billion, a 33 percent boost from the year-ago period.

The acquisition of Del Labs, which closed at the end of 2007, integrated the skin care and color cosmetics brands Sally Hansen, N.Y.C. New York Color and La Cross into the Coty Beauty portfolio, bolstering Coty’s presence in the color cosmetics and nail care market share.

With a steady sales foothold in Western Europe and the United States (54 percent and 32 percent of the company’s worldwide sales, respectively), Coty intensified its expansion into emerging markets like Asia and Australia (7 percent of worldwide sales). The expansion in Asia is attributed to the strong performances from the adidas, Rimmel, Calvin Klein, Marc Jacobs, Sara Jessica Parker, Chloe, Kate Moss and David Beckham fragrances, as well as a new joint venture in China.

“By investing in and growing our existing brands and alternatively through strategic acquisitions, Coty will continue to achieve and exceed its goals, strengthening the company’s presence as a global beauty leader,” stated Bernd Beetz, chief executive officer of Coty.

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Oral-B introduces its lightest rechargeable sonic toothbrush

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Oral-B has announced the launch of the new Pulsonic, the brand’s slimmest and lightest rechargeable sonic toothbrush.

Pulsonic offers a specifically designed Pulsonic brush head that contours to the teeth for an effective clean. With more than 27,000 sonic vibrations per minute, Pulsonic’s bristles clean and whiten teeth in two weeks by reducing surface stains by up to 94 percent, according to the company.

Like other Oral-B rechargeable toothbrushes, it features a two-minute timer that indicates when the recommended two-minute brushing time has been reached. An additional timer signals at 30-second intervals to encourage thorough brushing of the four quadrants of the mouth.

“We know that many consumers who prefer sonic toothbrushes are looking for slimmer, lighter, quieter options that don’t sacrifice performance,” stated Dr. Paul Warren, dentist and vice president of global professional and scientific relations for P&G oral care. “As the newest addition to Oral-B’s best-in-class lineup, Pulsonic is designed to meet this need by providing a quiet, gentle and effective clean with a slim, light handle that is easy to maneuver.”

Oral-B Pulsonic is available starting this month and has a suggested retail price of $69.99.

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