BEAUTY CARE

Axe Hair supports Wounded Warrior Project, promotes hair cream debut

BY Antoinette Alexander

NEW YORK — Unilever’s Axe Hair brand has announced that it is partnering with the nonprofit organization Wounded Warrior Project and promoting its new Axe Buzzed Look cream + SPF 15, its newest styling product.

As part of the debut, Axe Hair is making a donation of $50,000 to the organization whose mission is to honor and empower wounded warriors.

The buzz cut, a classic military look that’s made a pop culture comeback, presents a unique challenge to guys looking to protect their scalp without the oily, greasy feel that a traditional sunscreen can leave. Axe Buzzed Look is a lightweight cream that promises to protect guys’ scalps from UVA/UVB rays and keep hair soft and touchable.

"Over 44,000 of our nation’s armed forces have been physically wounded during the current military conflicts, and hundreds of thousands more are estimated to be recovering from the invisible wounds of war," Wounded Warrior Project chief development officer Adam Silva said. "Axe Hair’s contribution will fund programs that nurture the mind, body and spirit and help returning warriors take on their next challenges here at home."

Axe Buzzed Look currently is available at most food, drug and mass retail outlets for a suggested retail price of $6.99.

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Boots No7 body serum exclusively available at Shoppers Drug Mart

BY Antoinette Alexander

TORONTO — Canadian retailer Shoppers Drug Mart has announced that it now is carrying the Boots No7 Protect & Perfect intense body serum exclusively in its stores for C$29.

The latest addition to the No7 Protect & Perfect range, the intense body serum is designed reveal younger-looking, firmer, smoother and more radiant skin in four weeks. It uses the same hydrating and wrinkle-fighting ingredients contained in its popular facial serum.

"In independent tests, women reported the No7 Protect & Perfect intense body serum made their skin look younger, smoother, firmer and more elastic, and improved their skin tone," stated Mike Bell, Boots skin care scientific adviser.

The body serum glides on to soften and brighten skin, while a firming complex works to help maintain elasticity. Formulated with argan oil and moisture-locking hyaluronic acid, it promises to provide skin-enhancing hydration for the entire body.

The No7 Protect & Perfect range was launched in 2008 following the success of one anti-aging product — the best-selling No7 Protect & Perfect beauty serum. This serum shot to fame in 2007 after a BBC documentary reported it was scientifically proven to help repair aging skin. Sales of the cream increased by nearly 2,000% on the day after the TV broadcast, with 13 items being sold every minute. At the height of the public frenzy, Boots’ production facilities worked around the clock, producing 1,000 bottles an hour to meet the demand.

In 2009, an "intense" version of the beauty serum made international headlines after a University of Manchester clinical study showed it made a visible improvement to the skin, reducing the appearance of facial wrinkles when used long term. "After 12 months, 70% of subjects using Protect & Perfect Intense Beauty Serum in the Manchester study showed a clinical improvement in their facial lines and wrinkles," Bell stated.

In Canada, Boots No7 products are available exclusively at Shoppers Drug Mart and Pharmaprix stores. In addition to the intense body serum ($29) and intense beauty serum ($29), the No7 Protect & Perfect range at Shoppers Drug Mart includes day cream SPF 15 ($26), night cream ($26) and eye cream ($23). Shoppers Drug Mart also carries additional No7 skin care items, including a selection of products in the Lifting & Firming range.

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kokiri1976 says:
Jun-02-2011 03:55 pm

I am ALL ABOUT healthy living and wanted to find some solutions to help me age gracefully. I found Essence Of Argan ( www.worldsbestarganoil.com ) about 3 months ago and am thrilled. 100% natural, pure, organic, Argan oil which has been used for centuries to combat aging in Morocco (which i think means land of beautiful skin :)... Hands-down, this is the best skin/hair care product on the market today. I use it everywhere and even in my bath. It is even used for my niece's diaper rash! Anything that is safe enough for babies and loaded w/ omega 3/6/9's (which are not naturally produced by the body) and vitamin E is perfect for me! I hope this helps - and I urge all of you to try this product - you will thank me!

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Tom’s of Maine Simply White toothpaste earns ADA’s Seal of Acceptance

BY Antoinette Alexander

KENNEBUNK, Maine — Tom’s of Maine has announced the launch of its new natural Simply White fluoride toothpaste, which contains no bleaching agents or artificial flavors.

Simply White has earned the American Dental Association Seal of Acceptance, a first for any natural whitening toothpaste, according to the manufacturer.

Simply White toothpaste combines three naturally sourced silicas that combine to remove surface stains. Simply White, like all Tom’s of Maine products, has no artificial preservatives, animal ingredients or animal testing.

"We know that over time the original white of your smile can fade," said Ellen Saksen, oral care associate brand manager at Tom’s of Maine. "We carefully crafted Simply White to gently bring back the natural beauty of your smile and to offer a whitening alternative to products that rely on bleaching. We hope this natural option gives people the confident smile they want backed by our rigorous testing and the acceptance of the American Dental Association."

Simply White is available at retailers and online in Clean Mint and Sweet Mint flavors. The suggested retail price is $4.99 for a 4.7-oz. tube. The product with the ADA Seal of Acceptance will begin arriving in stores in July.

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