Axe celebrates launch of new Axe Gold Temptation line
ENGLEWOOD CLIFFS, N.J. — To help promote the launch of its new Axe Gold Temptation line, Unilever’s Axe is sparking social conversations on dating, attraction and indulgences and has partnered with actor Michael B. Jordan.
Following the revelation that 75% of guys and 60% of girls admit to not understanding what tempts the opposite sex, according to Axe Omnibus 2014, the men’s grooming brand has launched the “Summer of Temptation” to encourage both guys and girls to open up about what truly tempts them.
Throughout the summer, Axe will spark social conversations about dating, attraction and indulgences on #TemptationTuesday and reveal insights from both sexes on axetemptation.tumblr.com. To start the conversation, Axe partnered exclusively with GQ and Lucky magazines to survey 2,000 guys and girls and uncover the truth behind temptation. Survey findings reveal how style and technology impact today’s modern relationships. Two such insights include:
- Pick up the phone: 81% percent of girls are more tempted to go out with a guy if he asks her out with a personal phone call versus a text or email; and
- Be bold: More than 90% of guys say they would love it if girls made the first move and initiated conversation
To dig deeper into the world of temptation, actor Michael B. Jordan, star of “Friday Night Lights,” “Fruitvale Station” and next year’s film “The Fantastic Four,” has partnered with the brand to conduct and direct a video exploring what guys and girls really find irresistible.
Axe also is celebrating the launch of the new Axe Gold Temptation fragrance developed by fragrance expert Ann Gottlieb. Axe Gold Temptation is the first flanker fragrance in the brand’s 30-year history. It is based off the successful core of Axe Dark Temptation, the brand’s top-selling fragrance globally.
“Axe is a brand that listens to consumers and for years, our fans have provided overwhelming feedback on our social channels about their love of Dark Temptation,” said Matthew McCarthy, senior director of Axe and men’s grooming for Unilever. “We knew we had something special — a blockbuster — and we wanted to build upon it. With Axe Gold Temptation, we created something unique that perfectly complements Axe Dark Temptation.”
NACDS reaffirms support of ‘Better Care, Lower Cost Act,’ urges enhanced MTM eligibility
ARLINGTON, Va. — The National Association of Chain Drug Stores on Tuesday put forward pharmacy-specific solutions as the Senate Finance Committee conducted a hearing on “Chronic Illness: Addressing Patients’ Unmet Needs.”
In a written statement, NACDS reaffirmed its support for the bipartisan “Better Care, Lower Cost Act,” which would implement the use of Better Care Programs to provide fully integrated medical care for people with chronic diseases.
The Senate bill (S. 1932) is sponsored by Senate Finance Committee Chairman Ron Wyden, D-Ore., and Sen. Johnny Isakson, R-Ga. A House of Representatives companion bill is championed by Reps. Erik Paulsen, R-Minn., and Peter Welch, D-Vt.
“We are pleased that the legislation specifically recognizes the contributions provided by pharmacists to improve care to patients with chronic conditions,” NACDS wrote. “Through personal interactions with patients, face-to-face consultations and convenient access to preventive care services, local pharmacists are helping to shape the healthcare delivery system of tomorrow — in partnership with doctors, nurses and others.”
NACDS emphasized the education and training of pharmacists, and stated, “Specifically, community pharmacists are trained and educated to provide comprehensive chronic medication management, health screenings, preventive care and pharmacogenomics counseling; order and interpret lab tests; initiate and modify medication regimens; provide rapid diagnostic testing (e.g., flu, strep and others); perform physical assessments; and provide immunizations and health-and-wellness care.”
The statement also noted the importance of enhancing the eligibility for medication therapy management services, and of formally recognizing pharmacists as healthcare providers in selected government programs.
NACDS supports the “Medication Therapy Management Empowerment Act” (S. 557 and H.R. 1024), which would expand access to MTM services for senior citizens enrolled in the Medicare program. NACDS also supports legislation to recognize pharmacists as healthcare providers in Medicare Part B (H.R. 4190) — and make available to underserved populations services that are able to be provided by pharmacists according to state laws.
“Since community pharmacists have the proven ability to provide services that lead to better clinical outcomes and lower healthcare costs, allowing them to practice up to their full extent will prove beneficial for all patients, including those suffering from chronic illnesses. Increasing access to community pharmacists will improve health and reduce overall healthcare spending by reduced complications that lead to increased use of expensive medical services and hospitalizations,” wrote NACDS in summarizing its statement to the Senate Finance Committee.
Suddenly Salad adds grain to the mix
MINNEAPOLIS — Suddenly Salad, a brand from the General Mills portfolio, announced that it would be expanding its pasta salads to include grain salads. The new grain salad mixes blend such grains as brown rice, wild rice, wheat berries and quinoa, and combines them with herbs and spices. Dried fruit, vegetables and/or nut mix-ins as well as flavored dressing packets are included.
"A grain salad that you can eat cold is a novel concept," said Jeremiah Palmer, marketing manager of side dishes. "We know Americans love pasta salad, and they are trying to get more whole grains into their diet. This product is the perfect blend of these two desires, and we're ecstatic to introduce it into the market in this 'all in one' convenient format."
The salads are available in three varieties:
- Harvest Grains, which includes brown, wild and red rice, quinoa, cranberries and almonds with blush wine vinaigrette;
- Tuscan grains, which includes brown rice, wheat berries, quinoa, almonds and red peppers with tomato parmesan herb dressings; and
- Southwest grains, which has brown rice, quinoa, black beans, corn and red peppers with chipotle vinaigrette.
Suddenly Grain salad mixes are available at major grocery stores with a suggested retail price of $2.69 per package.