BEAUTY CARE

Avril Lavigne joins Proactiv as spokeswoman

BY Antoinette Alexander

PALM DESERT, Calif. Singer Avril Lavigne is the latest celebrity to endorse Proactiv acne-fighting products.

“After trying everything — from toothpaste to rubbing alcohol, men’s aftershave to tea tree oil — I started using Proactiv. Fortunately, it really worked for me. Today, I still use Proactiv to help keep my skin clear,” stated Lavigne, who recently signed with Guthy-Renker to play a key role in the launch of the new Proactiv.

“I think it’s gutsy for Avril to talk about acne and her Proactiv story, but she wanted to do it, and she wanted to do it in a plain-speaking, matter-of-fact way that is relatable,” stated Lenny Lieberman, head of Guthy-Renker Studio, producer of new ads.

Other celebrities who have shared their acne stories and spoken out for Proactiv include Julianne Hough of “Dancing With The Stars,” actress Melissa Claire Egan and Miss America 2006 Jennifer Berry.

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H-E-B, P&G explore ‘Men’s Zone’

BY Antoinette Alexander

SAN ANTONIO Grocer H-E-B has launched a new men’s grooming department that was developed in partnership with Procter & Gamble and boasts more than 530 products just for him.

According to local reports, the new Men’s Zone features, in addition to products, touchscreens so men can get grooming tips and discover new products.

So far, the Men’s Zone is located within H-E-B stores in Boerne, San Antonio and Shertz. According to reports, P&G selected the San Antonio area to debut the concept because of its large Latino population — a group that tends to spend more money on general grooming, Lisa Harbert, of the company’s local office, was quoted as saying.

According to Harbert, since the Men’s Zone debut in the Schertz store in December, overall sales have increased by 11%. Body-wash sales grew by 37%.

“Men are likely to purchase a product if they see how it works and if it is prominent with messages such as here’s stuff for your morning routine, your afternoon routine and your going-out routine,” Anne Westbrook, a P&G spokeswoman, was quoted as saying. “Guys like a little bit of direction.”

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Beauty gives back: Coty donates to Haiti relief efforts

BY Antoinette Alexander

NEW YORK Coty announced on Thursday a collective donation of $100,000 to two humanitarian organizations involved in the earthquake relief efforts in Haiti.

The beauty company is donating $50,000 to the American Red Cross and $50,000 to Save the Children, an international organization working in Haiti since 1978 that has more than 200 staff members in the country responding to the immediate needs of children and their families.

“Our hearts go out to the countless victims of the earthquake in Haiti and their families around the world,” stated Bernd Beetz, Coty’s CEO. “In addition to our corporate donation to both the American Red Cross and Save the Children, our 10,000 employees worldwide are continuing to support numerous Haiti relief efforts around the globe. As a company, Coty is committed to further supporting recovery needs.”

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