Avril Lavigne joins Proactiv as spokeswoman
PALM DESERT, Calif. Singer Avril Lavigne is the latest celebrity to endorse Proactiv acne-fighting products.
“After trying everything — from toothpaste to rubbing alcohol, men’s aftershave to tea tree oil — I started using Proactiv. Fortunately, it really worked for me. Today, I still use Proactiv to help keep my skin clear,” stated Lavigne, who recently signed with Guthy-Renker to play a key role in the launch of the new Proactiv.
“I think it’s gutsy for Avril to talk about acne and her Proactiv story, but she wanted to do it, and she wanted to do it in a plain-speaking, matter-of-fact way that is relatable,” stated Lenny Lieberman, head of Guthy-Renker Studio, producer of new ads.
Other celebrities who have shared their acne stories and spoken out for Proactiv include Julianne Hough of “Dancing With The Stars,” actress Melissa Claire Egan and Miss America 2006 Jennifer Berry.
Beauty gives back: Coty donates to Haiti relief efforts
NEW YORK Coty announced on Thursday a collective donation of $100,000 to two humanitarian organizations involved in the earthquake relief efforts in Haiti.
The beauty company is donating $50,000 to the American Red Cross and $50,000 to Save the Children, an international organization working in Haiti since 1978 that has more than 200 staff members in the country responding to the immediate needs of children and their families.
“Our hearts go out to the countless victims of the earthquake in Haiti and their families around the world,” stated Bernd Beetz, Coty’s CEO. “In addition to our corporate donation to both the American Red Cross and Save the Children, our 10,000 employees worldwide are continuing to support numerous Haiti relief efforts around the globe. As a company, Coty is committed to further supporting recovery needs.”
Pacific World acquires Woodward Labs
LAKE FOREST, Calif. Pacific World, a manufacturer of nail products and artificial nails, has acquired Aliso Viejo, Calif.-based Woodward Labs. With the acquisition, Pacific World brings into its fold the Mycocide NS anti-fungal foot care brand, HandClens hand-sanitizing foam and Dr. G’s brand of nail and skin treatments.
Financial terms of the deal were not disclosed.
“We are proud that these Woodward Laboratories brands will be joining the Nailene and Fing’rs brands at Pacific World. We are confident that this acquisition will continue to enable us to move toward our goal of being the market leader in total nail care while additionally giving us a strong entry level product into the foot care section of our retailers,” stated Joe Fracassi, president of Pacific World. “With the strong consumer insights and category management available through Pacific World, we look forward to bringing this process forward with the new products available to use through this acquisition.”
Ken Gerenraich, founder and former CEO of Woodward, will remain involved as chief science officer at Pacific World and will continue to provide his expert medical insights in the areas of product development and scientific affairs.
Added Gerenraich, “After devoting 18 years of my life to building Woodward Laboratories, it gives me great pleasure to know that our brands and technologies will continue to thrive under the professional management of Pacific World.”