BEAUTY CARE

Avon Brazil looks to sell select Coty fragrances in Brazil

BY Antoinette Alexander

NEW YORK — Coty and Avon inked a deal under which Avon Brazil will market and sell select Coty fragrances and its ancillaries through Avon’s 1.5 million independent sales representatives in Brazil.

Although the details are still being finalized, the intent is for Avon to carry a collection of Coty’s celebrity and lifestyle fragrances in the Avon Brochure in Brazil, the companies said in a joint statement.

The arrangement is subject to final documentation, which the companies plan to complete over the next few months.

 

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Certain Dri develops new drip-free formula

BY Antoinette Alexander

EDISON, N.J. — Certain Dri antiperspirant has raised the bar on perspiration control with the introduction of a thicker, drip-free formulation — Certain Dri Clinical Strength Anti-Perspirant Roll-On.

Combined with a new logo and updated packaging, the new formulation will continue to offer the same 72-hours of sweat protection. This has been the brand’s core benefit in helping the millions of adults and teens who suffer from axillary hyperhidrosis (excessive underarm perspiration), or, who believe their perspiration is a problem.



“Listening and responding to feedback from our loyal users led to the creation of the new thicker, drip-free formulation, Certain Dri Clinical Strength Anti-Perspirant Roll-On” stated Raymond Abrahamsen, VP new products at DSE Healthcare Solutions, which markets Certain Dri. “Consumer feedback has been, and remains, the cornerstone to our growth as a company, and the new thicker roll-on formula is a result of our dedication to our consumers. It has the same unmatched efficacy, yet is milder to the skin with no-drip for easy application. Other over-the-counter antiperspirants that claim to be clinical strength cannot offer the same 72-hour protection as Certain Dri.”
 


 

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Report: P&G develops smartphone-enabled toothbrush

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has reportedly developed the first smartphone-connected toothbrush to give consumers personalized advice for better oral health, according to a Reuters report.

The toothbrush, which is slated to launch in June under the Oral-B brand, was unveiled during the Mobile World Congress last week in Barcelona, Reuters reported.

It will feature a Bluetooth link to an app that can be programmed with the help of the dentist to provide real-time guidance while brushing, the report stated.

 

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