BEAUTY CARE

Avidas acquires rights to Crown dermatology products

BY Alaric DeArment

DOYLESTOWN, Pa. A drug company that focuses on dermatology, women’s health and endocrinology announced Tuesday that it had acquired North American rights to several prescription and OTC skin medicines from Crown Laboratories.

Avidas Pharmaceuticals said the acquisition expanded its dermatology franchise and added products for chronic skin diseases such as scalp psoriasis and seborrheic dermatitis, disorders that affect more than 15 million people in the United States.

“We are very please to have concluded this transaction with Avidas and look forward to an enduring partnership,” Crown chief executive officer Jeff Beddard said in a statement. “We are committed to continuing to build on our tradition of high-quality product development focused on specialty needs.”

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BEAUTY CARE

Naterra buys Baby Magic business from Ascendia

BY Jenna Duncan

MINNEAPOLIS Naterra International has announced its purchase of Baby Magic, the maker of assorted baby care products, published reports have said.

Naterra, maker and distributor of personal care products, bought Baby Magic from Ascendia Brands on Oct. 8. Naterra will take over marketing and distribution of Baby Magic’s entire line, the companies said. Popular baby care items include Baby Magic gentle baby wash, Baby Magic baby lotion and Baby Magic creamy baby oil. 

The acquisition of Baby Magic is “an opportunity to build upon Naterra’s 85 year-old tradition and dedication in developing results driven personal care products which has built incredible consumer loyalty,” vice president of sales and marketing for Naterra International, Todd First, told online consumer reporting blog Happi.com. 

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Sante Active releases three-piece foot care set

BY Antoinette Alexander

CASTRES, France Sante Active, which is owned by pharmaceutical and dermacosmetic company Laboratories Pierre Fabre, has packaged three key foot care products into one three-piece set.

The Pedi-Relax three-piece set includes the intense hydrating cream for dry and damaged feet, exfoliating cream for dry feet with calluses, and a protective barrier cream that provides a protective barrier between feet and shoes. The kit is priced at $19.99.

Additional products in the Pedi-Relax line include moisturizing massage cream, moisturizing repair cream and refreshing deodorant spray for feet.

The set is now available at the http://www.santeactiveusa.com Web site.

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