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Avery touts 360-degree graphic packaging, thanks to Ball

BY Allison Cerra

BROOMFIELD, Colo. — Avery Brewing has tapped can manufacturer Ball to create unique packaging for Avery’s brands.

The company said it partnered with Ball’s Graphics Center of Excellence and utilized the latter’s Eyeris Enhanced Graphics printing technique to create a 360-degree miniature billboard with every can for distinctive, on-the-shelf differentiation of Avery’s brands, including India Pale Ale, White Rascal, Ellie’s Brown Ale and Joe’s Premium American Pilsner.

"Our passion for our brands and the high-quality of our craft beer demands the same intensity in our packaging and Ball shared that dedication," Avery Brewing president and brewmaster Adam Avery said. "Having Ball’s extensive technology and expertise under one roof was also key in choosing Ball to take our graphic ideas to the next level on Ball’s sustainable cans."

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Alouette adds cheddar to spreadable cheese line

BY Allison Cerra

NEW HOLLAND, Pa. — Alouette has launched two new spreadable cheeses.

Available in ready-to-serve 6 oz. containers, the sharp cheddar cheese and bacon cheddar cheese flavors are available in the deli section of supermarkets nationwide for a suggested retail price of $4.99.

"Bacon is a top 10 food trend of the decade according to the Food Network, and cheddar is the world’s best selling cheese," Alouette director of marketing new products Cristina Anton Villa said. "We are very enthusiastic to add two new cheddar flavors to an award-winning line up that already includes Alouette garlic and herbs and Alouette savory vegetable soft spreadable cheese."

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Barq’s introduces new packaging design

BY Allison Cerra

ATLANTA — Barq’s is paying homage to its Gulf Coast heritage by introducing a new design on all of its products’ packaging.

The root beer brand said that while the cans will maintain their distinctive silver color, the new look features a diamond pattern reminiscent of the drink’s original 1898 12-oz. glass bottle packaging. Additionally, the label helps celebrate the brand’s 114-year history by keeping the simple slogan "It’s Good. Since 1898."

"When a beverage as beloved as Barq’s undergoes a significant packaging evolution, we have to remain true to the brand’s heritage and tradition while ensuring the brand is relevant to today’s consumers," said Christina Manganaro, senior marketing activation manager at Coca-Cola North America. "We think the new design presents a cleaner, simpler look that captures the brand’s essence in a way that will ultimately resonate with both dedicated Barq’s fans and those who are new to the brand."

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