BEAUTY CARE

Aveeno introduces eczema cream, body wash

BY Michael Johnsen

SKILLMAN, N.J. Aveeno on Friday introduced the Eczema Care Moisturizing Cream and Body Wash, new products formulated to help manage daily symptoms of eczema and improve the skin’s natural barrier function.

“We have conducted extensive research in order to develop [a] proprietary Triple Oat formula to manage eczema symptoms,” stated Judith Nebus, manager of clinical research for skin care at Aveeno. “Key ingredients in the patented formula, including ceramides and panthenol, moisturize and help protect the skin’s barrier to help prevent the recurrence of redness, irritation and extra dry skin.”

According to the American Academy of Dermatology, between 10 percent and 20 percent of the world’s population suffers from eczema.

In a clinical study, all subjects who used the Aveeno Eczema Care Moisturizing Cream twice a day showed improvement in roughness in one week, the company reported. In a separate clinical study, subjects who used the Aveeno Eczema Care products showed significant improvements in itching and skin scaling after one week of use.

Additionally, 89 percent of consumers found that the Moisturizing Cream helped them manage the daily symptoms of eczema and 78 percent of consumers reported the same for the Body Wash.

The Aveeno Eczema Care Body Wash is available for $9.99 for a 10 oz.bottle and the Aveeno Eczema Care Moisturizing Cream is available for $9.99 for a 6 oz. bottle with other itch relief products in the First Aid aisle of Target, CVS, Walgreens, Safeway, Wegmans, Kmart, Bed Bath & Beyond and drugstore.com.

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Lavera, Harmon test market all-natural cosmetic line

BY Antoinette Alexander

UNION, N.J. Organic health and beauty product company Lavera has partnered with Harmon, which is owned by Bed Bath & Beyond, to launch a test program of its all-natural cosmetic line.

The test will initially be in the spring in six Harmon locations in West Caldwell, Newton, Short Hills and Clifton, N.J. It will also be in two Bed Bath & Beyond stores in Manhattan.

The health and beauty retailer currently has 39 free standing locations in New Jersey, New York and Connecticut, plus Harmon “store within a store” concepts in many Bed Bath & Beyond locations.

“There are very large, informed and discerning populations that increasingly want organic beauty and skin care products,” stated Ulrike Jacob-Dewor, chief executive officer of Lavera North America. “Harmon is a very progressive company. It has built its success and reputation on providing the best, price-competitive choices for its customers and we believe that inclusion of our organic and natural skin care products will be particularly well appreciated by their customers.”

Lavera products are currently sold in more than 12,000 locations in 25 different countries. Since its inception 20 years ago in Germany, the Lavera brand has grown to include more than 250 products including 74 all-natural makeup products, 69 bath and lotion products, 29 moisturizers, 32 hair products, 16 sun products, 12 baby products, 10 anti-age products and 16 all-natural men’s products.

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Too Faced introduces ‘guilt free’ gloss

BY Antoinette Alexander

NEW YORK Too Faced Cosmetics is looking to fuse beauty and fitness into one tube with the launch in January of its new Too Faced Fuze Slenderize Guilt Free Gloss.

Touted as the first lip gloss on the market to combine beauty and fitness benefits, the product offers the same fruit flavors and ingredients found in the Fuze Slenderize energizing beverages. Launched in 2001, the Fuze beverage is owned by Coca-Cola.

According to the company, application of the gloss will help suppress one’s appetite for food. It is available in three flavors also found in the Fuze Slenderize line including Dragonfruit Lime, Strawberry Melon and Blueberry Raspberry.

The gloss is available at Sephora and retails for $18.50.

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