BEAUTY CARE

Aveeno helps eczema sufferers with new skin care line

BY Antoinette Alexander

SKILLMAN, N.J. Aveeno, a Johnson & Johnson Consumer Products Co. brand, has developed new products and teamed up with the National Eczema Association to educate sufferers of the common condition in preparation for the cold and dry winter months when dry skin is most common.

Roughly 35 million people in the United States suffer from eczema, a chronic skin disorder resulting in intense itching and overall discomfort. Eczema also is among the top five skin conditions for babies zero to 36 months, with 10% to 20% of all infants experiencing some form of eczema.

As part of the effort, Aveeno is introducing the Aveeno baby eczema therapy moisturizing cream, Aveeno baby cleansing therapy moisturizing wash and Aveeno eczema therapy moisturizing cream for adults to help relieve skin irritation and itching due to mild to moderate eczema.

The Aveeno eczema therapy collection of products has passed all of the necessary requirements and has been awarded the National Eczema Association Seal of Acceptance, the manufacturer stated. The National Eczema Association Seal of Acceptance Review Panel, consisting of experts in dermatology, allergy and other medical disciplines, evaluates products based on safety and tolerance on eczemous skin, as well as ingredient and formulation data.

To provide education on living with eczema, the Aveeno brand has launched webisodes featuring Aveeno eczema experts on the Aveeno Facebook page, which went live Nov. 18. The webisodes educate users with tips on living with eczema, information on the Aveeno eczema therapy collection formulas and the healthy development of skin.

The Aveeno eczema therapy collection for babies and adults was developed in partnership with dermatologists using the healing power of oats.

"Natural ingredients are exciting because there are so many different benefits, different components," stated Warren Wallo, director of scientific affairs, J&J Consumer Cos. for Aveeno skin care. "Colloidal oatmeal, for example, has a long, safe history of use and is proven to relieve minor skin irritation and itching associated with eczema."

keyboard_arrow_downCOMMENTS

Leave a Reply

M.Remmy says:
Feb-11-2013 03:57 am

Agreed with you! An amazing review allocated of Aveeno!! For skin care, such product is quite effective and I've found Aveeno helpful to get rid of eczema problem. Thanks. Opi nail supply

J.SMITH says:
Aug-17-2012 08:25 am

You have shared very nice point on skin care. In this post you have taken very deep skin care point to discuss here. Thank you,Regards, Sudocrem Antiseptic Healing Cream

A.Mitchell says:
May-23-2012 07:53 am

The skin care merchandise that are extremely utilized by famous folks are those that aren't therefore common. Here at the US most skin care merchandise are created with chemical ingredients and it's not healthy for the skin, attributable to the aspect effects it will produce. Thank You, Alana Mitchell - celebrity skin care

TomGreen24 says:
Oct-03-2011 05:44 am

Great article!

E.Bances says:
Mar-11-2011 01:52 am

This has really been a very good guide for Skin Care Tips I really appreciate your thoughts. Thanks

TRENDING STORIES

BEAUTY CARE

CoverGirl to debut NatureLuxe in January

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s CoverGirl is launching in January its new NatureLuxe makeup collection, which includes NatureLuxe silk foundation and NatureLuxe gloss balm.

The NatureLuxe silk foundation contains hints of natural jojoba and rosehip extracts along with cucumber water, which is a lighter alternative to a heavier-feeling emollient. The formula is oil-free and paraben-free and contains SPF 10.

The foundation is available in 14 different shades, each with a suggested retail price of $11.99.

The new gloss balm, which has SPF 15, exchanges select heavier emollients for natural mango, shea and other butters for a lighter feel.

The gloss is available in 16 different shades. The suggested retail price is $6.49 each.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

European Commission OKs sale of Sara Lee beauty, detergent businesses to Unilever

BY Antoinette Alexander

DOWNERS GROVE, Ill. — The European Commission has approved the sale of Sara Lee’s global body care and European detergent businesses to Unilever, provided that Unilever divest the Sanex brand of bath and body products in the European market after it acquires the business from Sara Lee.

The global body care and European detergent businesses encompass such brands as Sanex, Radox and Duschdas. The transaction was originally announced in September.

In light of this requirement, the parties will make certain amendments to the share purchase agreement, including an adjustment in the purchase price from Euro 1.275 billion ($1.721 billion) to Euro 1.210 billion ($1.633 billion). The deal is expected to close in December.

Marcel Smits, interim CEO of Sara Lee, noted that the change in proceeds will have no effect on its capital plans, and it will continue with its plan to repurchase $2.5 billion to $3 billion of shares by the end of fiscal 2012.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES