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Aveeno, brand ambassador Jennifer Aniston debut video series

BY Antoinette Alexander

SKILLMAN, N.J. — The Aveeno brand has debuted "The Beauty of Nature, Active Naturals Oat for Your Skin," a series of video narratives celebrating ingredients found in nature and their potential to help enhance one’s natural beauty. The first digital short is narrated by brand ambassador Jennifer Aniston and highlights the farm-to-formulation journey of the Aveeno brand’s first Active Naturals ingredient — oat.

In a series of four videos, viewers are introduced to oat farmers who have harvested their fields for generations. The videos then trace the oat’s transformation from these local grain farms to the Aveeno laboratory where scientists unlock the ingredient’s natural ability to soothe, moisturize and protect.

Click here to view the video playlist, including a Spanish adaptation.

 

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Topps expands line of MLB-themed Ring Pops

BY Ryan Chavis

NEW YORK — Bazooka Candy Brands, a division of the Topps Co., announced the expansion of the Major League Baseball branded Ring Pops to new teams this March. The candies will be expanding to additional teams, including the Philadelphia Phillies, Chicago Cubs, Cincinnati Reds and the Boston Red Sox.

The branded Ring Pop candies are packaged in wrappers featuring each team’s logos, with flavors corresponding to the team colors, the company said.

“Building on the success of our 2013 Yankees Program, we are thrilled to grow the program with MLB so that other baseball fans can join in the sweet and tasty fun,” said Anthony Trani, VP marketing at Bazooka Candy Brands.  

The MLB candies will be sold individually, with an average suggested retail price of $0.99 to $1.59 at Kroger, Shop Rite and A&P, as well as other major grocery stores and retailers.

 

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Caress names singer Kelly Rowland as new ‘Caress Fabulista’

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Caress brand named singer Kelly Rowland as one of this year’s new Caress Fabulistas to help celebrate the launch of its new Caress Fresh body wash collection.

The Caress Fabulistas also will include Adriana Castro, who is a handbag designer and founder of El Diario de la Moda.  Rowland and Castro will share seasonal style look books, plus tips and videos with fresh, on-trend beauty and style inspirations all year on the Caress Facebook page.

"We are thrilled to partner with Kelly Rowland and Adriana Castro — they are two renowned style mavens who will encourage women to put a fresh twist on their everyday," stated Jennifer Bremner, skin cleansing brand-building director at Unilever. "Plus, with the fresh and revitalizing fine fragrance of the new Caress Fresh Body Wash Collection, women can be inspired to start every day feeling fabulous."

The new Caress Fresh collection features three scents that are designed to linger on skin: Caress Emerald Rush Body Wash and Beauty Bar infused with Lush Gardenia & White Tea Essence; Caress Aqua Sparkle Body Wash infused with Lilac Blossom & Aquamarine Essence; Caress Juicy Escape Body Wash infused with Sun Kissed Lily & Pink Grapefruit Essence.

 

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