BEAUTY CARE

Avalon Organics transitions to NSF/ANSI 305 Standard, revamps formulas

BY Antoinette Alexander

MELVILLE, N.Y. — Hain Celestial Group’s Avalon Organics skin care brand, which is sold at such retailers as Whole Foods, Target, Walmart and drug stores, has transitioned its line of personal care products to the NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients. With this transition, Avalon Organics also has revamped its Vitamin C Renewal, Lavender Luminosity, CoQ10 Repair and Essential Lift skin care lines.

Unlike organic foods and beverages, the U.S. Department of Agriculture has not created specific organic standards for formulating and labeling personal care products that contain organic ingredients. NSF/ANSI 305, which is specific to personal care products that contain organic ingredients, has established the materials, processes, production criteria and conditions that must be met in order for a brand to call itself organic. Under this standard, all personal care products with "contain organic ingredients" claims (other than in ingredient lists) must contain a minimum organic content of 70%. In addition, formulas must contain only ingredients that have gone through rigorous evaluation by a scientific panel and have been approved by NSF.

“Because the NSF/ANSI 305 made with organic standard was written specifically for the personal care industry, it recognizes and evaluates the particular processes and ingredients that are critical to personal care efficacy,” stated Emma Froelich-Shea, SVP marketing, research and development for Hain Celestial Personal Care. “Creating even one aesthetically beautiful formula that met the NSF/ANSI 305 standard was an enormously difficult task. Reformulating our entire brand to meet the standard and the expectations of our consumers shows our commitment to the future of organic personal care and our core values of integrity, efficacy, purity and safety.”

Avalon Organics has been working to meet this standard for several years. In that time, the reformulation work insured that all products contain at least 70% organic content, all ingredients are approved by NSF and the labeling has been updated. The revamped products will begin shipping in fourth quarter 2011.

As mentioned earlier, Avalon Organics also has revamped its Vitamin C Renewal, Lavender Luminosity, CoQ10 Repair and Essential Lift skin care lines. For example, its Essential Lift collection is infused with more oceanic minerals, and the improved Lavender Luminosity collection contains skin-brightening kombucha to support skin renewal and a radiant appearance.

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Newest Schick Quattro for Women Disposables with scented handle to launch for spring

BY Antoinette Alexander

SHELTON, Conn. — Schick Quattro for Women Disposables has unveiled its newest addition to the Schick Quattro for Women family of razors — the new Schick Quattro for Women Disposables handle scented with Skintimate Signature Scent Strawberry Tangerine Twist.

“Based on the success from the launch of the Skintimate Raspberry Rain Scented handles in 2011, we couldn’t wait to introduce the next power partnership from Quattro for Women disposable razors and Skintimate,” stated Joanna DiDomenico, brand manager for Quattro for Women Disposables. “Skintimate Signature Scents Strawberry Tangerine Twist is already a popular favorite.”

The new four-blade razor, which features a pivoting head and rubber grip handle, will be available in February 2012 with an average retail price of $7.39 for a three-pack.

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Former L’Oréal marketing executive joins Marketing Management Analytics

BY Antoinette Alexander

WILTON, Conn. — Former L’Oréal executive Mark Anton has joined Marketing Management Analytics as SVP strategic accounts.

At MMA, Anton will be responsible for working with strategic accounts to leverage MMA’s analytic and will work with MMA’s leadership team to drive key innovation initiatives. A member of the MMA senior leadership team, Anton will report directly to MMA CEO Pat Cummings.

Anton comes to MMA from L’Oréal, where he was most recently VP consumer and market intelligence for the company’s consumer products divisions.

Anton, who also has held senior analytic and market research positions at Phillip Morris, Clairol and ADP, is noted for his ability to drive strategic efforts to integrate data and insights into the business process and budget planning of marketing operations at major brands.

In the past two months, MMA also has hired 10 new senior analysts with analytic programming skills, in order to handle the demand from major brands for its consulting and analytic services.

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