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Availability of limited-edition Snapple extended

BY Allison Cerra

PLANO, Texas Snapple is extending the availability of the limited-time Diet Snapple Trop-A-Rocka Tea, created by Bret Michaels during “The Celebrity Apprentice,” with additional production runs.

Diet Snapple Trop-A-Rocka Tea blends healthy green tea and tasty black tea with pear, cinnamon and mango flavors to create a rockin’ taste with low calories, Dr Pepper Snapple Group said.

“Snapple is dedicated to bringing exceptional flavor combinations to Snapple enthusiasts everywhere. The incredibly positive response we continue to receive through our customer relations department and Snapple Facebook page demonstrates that Bret’s Diet Snapple Trop-A-Rocka Tea is more than just a novelty,” said Andrew Springate, SVP marketing for Dr Pepper Snapple Group. “Snapple fans might have bought it the first time in support of Bret and the show, but the repeat purchases and constant feedback solidifies Bret’s Diet Snapple Trop-A-Rocka Tea as a great-tasting product.”

For a full list of participating retailers carrying Michaels’ Diet Snapple Trop-A-Rocka Tea, visit Snapple.com.

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Nasoya launches Super Hummus

BY Allison Cerra

AYER, Mass. Nasoya has introduced a new hummus product that features soybeans and less oil than the leading hummus brand.

New Super Hummus substitutes low-protein chickpeas with soybeans, which are naturally high in protein. The recipe also reduces the amount of added oil and replaces water with protein rich soymilk.

Available in classic original and spinach garlic, Super Hummus retails for $3.99 per 10-oz. container.

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Special K aids weight-loss goals with more fiber

BY Allison Cerra

BATTLE CREEK, Mich. Kellogg’s Special K brand has been reformulated to include more fiber.

Special K cereals with added fiber now will be available at stores nationwide. The reformulation shows the brand’s commitment to assisting consumers to meet their weight-management goals, Kellogg said.

“We’re excited to add positive nutrition to our portfolio of weight-management cereals without sacrificing the great taste consumers expect from the Special K brand,” said Jesper Lund Jacobsen, senior brand manager, Special K brand. “Special K cereals will continue to provide people with a simple solution to help them achieve realistic, attainable weight-loss goals.”

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