BEAUTY CARE

Australian beauty brand for tweens/teens to hit Ulta stores in May

BY Antoinette Alexander

NEW YORK — The Australian skin care brand for teens and tweens, called Bellaboo, is launching at Ulta Beauty stores in May as part of the retailer’s new tween/teen beauty space.

“It is important to Ulta Beauty that we offer appropriate choices for all of our beauty enthusiasts, regardless of age,” stated Ulta SVP merchandising Janet Taake. “Bellaboo was selected as part of Ulta Beauty’s new assortment for younger customers because of its all-natural approach and expert understanding and immersion with its tween/teen audience.”

Bellaboo president, Snezna Kerekovic, an ex-beauty editor and beauty publicist, created the all-natural skin care system for girls starting their skin care journeys; teen girls in the midst of puberty-related skin issues; and college girls not yet ready for heavy-duty anti-aging skin care.

The skin care system is comprised of three steps, each numbered, for her daily regimen:

  1. All That Clean Skin Facial Wash;

  2. Buff Skin Facial Exfoliator; and 


  3. Gorgeous Skin Moisture Dew.

As well as its basic skin care system, Bellaboo has a number of treatment products specifically targeting the problems of that tween/teen skin.

E Z Blitz Serum is a natural anti-pimple serum that draws from nature’s pimple fighters, rather than harsh chemicals, to normalize and balance skin versus simply drying the pimple out. Girls swear that pimples are cleared up within two to three days minus the skin irritation they experience with benzoyl or salicylic acid-based creams.

Bellaboo’s treatment masks come in flavors: Sweet Sin Chocolate Face Mask, 
Berry Nice Face Fix and Clear Skin Smoothie Mask.

Beyond the skin care line, Bellaboo has created a complete brand experience for its demographic that allows it to connect 24/7. Bellaboo has its own online magazine covering everything that is going on in her life. It is 100% teen-centric — written by a teen editorial team for teens. Bellaboobabe Chatterchicks are the brand’s ambassadors and teen team of social networkers who spread the Bellaboo word online and provide teen insights daily. BBTV is Bellaboo’s own TV segment produced monthly by its 14-year-old producer.

And, Kerekovic’s own personal mission around helping boost girls’ self-esteem is a pivotal part of Bellaboo. Bellaboo’s Make the Change program is all about helping girls with the massive issues around self-esteem. The program currently is online with plans to create a Foundation that will work to create innovative self-esteem programs. Bellaboo is on a mission to make girls feel good about themselves inside and out.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Calgon expands Sensual Collection for spring

BY Antoinette Alexander

BALTIMORE — Calgon, a bath and beauty brand managed by Ilex Consumer Products Group, has announced the introduction of Enchanted Embrace, a new fragrance in the brand’s Sensual Collection that launched in 2011.

Enchanted Embrace and a new Sensual Mist sampler gift set will be available at select national retailers beginning in late spring 2012. The Sensual Collection line extension comes on the heels of announcing the relaunch of the Turquoise Seas scent.

Enchanted Embrace — a fruity-floral fragrance with notes of warm vanilla, peony and purple passion fruit — will be available as a Sexy Fragrance mist and Shimmering Moisture mist. The Sensual Mist sampler gift set will highlight the Sensual Collection fragrances launched in 2011, including Flirty Tease, Angelic Kiss and Femme Inferno.

“The Calgon Sensual Collection has paved the way for a younger demographic to discover an iconic brand that has been around since the 1940s,” stated Ben Harvey, EVP and general manager at Calgon. “We hope to continue to empower women by encouraging ‘take me away’ time for pampering and relaxation using our wide array of bath and beauty products, including new scents like Enchanted Embrace.”

To support the launch, Calgon will be rolling out a major marketing and public relations campaign under Alliance, the activation and public relations division of Grey NY. The sales effort and new product for Calgon is driven by Ilex Consumer Products Group, which acquired the business in November 2008, when they bought the company from Ascendia Brands.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Cetaphil takes on acne

BY Antoinette Alexander

FORT WORTH, Texas — Galderma’s Cetaphil brand of cleansers and moisturizers has launched its new Cetaphil DermaControl products for acne-prone skin. The line, comprised of Cetaphil DermaControl foam wash and DermaControl moisturizer SPF 30, is positioned as the first skin care line of its kind designed to complement an acne regimen for sensitive, acne-prone skin.


The Cetaphil DermaControl skin care system is one of the first to contain zinc, ceramide and oleosome technologies to help reduce oil, control shine and support healthy skin.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?