PHARMACY

Aurora Health Care Foundation appoints new president

BY Alaric DeArment

MILWAUKEE A former Time Warner Cable executive has been appointed as head of the philanthropic arm of Aurora Health Care.

Aurora announced Friday the appointment of Bev Greenberg as president of the Aurora Health Care Foundation, where she will lead philanthropy and social responsibility for the nonprofit healthcare system.

Greenberg has 30 years of experience in marketing, development, strategic planning and social responsibility, having most recently served as VP public affairs and regional local programming for Time Warner Cable for 19 years. She received an Emmy Award as executive producer of a youth drug abuse prevention program, the Hang Tough Video Contest.

“Bev brings demonstrated leadership in philanthropy and a unique community perspective based on many years of leading successful and significant fundraising and community awareness campaigns,” Aurora president and CEO Nick Turkal said in a statement. “I valued her vision and leadership when she served as our board chair. I look forward to her energizing and leading our philanthropic, community outreach and social responsibility efforts in her new position.”

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Sosalski joins Victoza Lifecycle Management team

BY Alaric DeArment

NEW YORK A member of the trade team of Danish drug maker Novo Nordisk is heading off to Switzerland soon.

Novo Nordisk announced that Rachel Sosalski, who has worked for the company’s trade team for more than four years, will work as senior global product manager for global operations, joining the Victoza (liraglutide) Lifecycle Management team in Zurich.

Sosalski will begin working in the new position on March 1.

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New report emphasizes importance of retail clinics, projects growth

BY Antoinette Alexander

WASHINGTON A recent report by the National Center for Policy Analysis, a nonprofit public policy research organization, underscored the importance of retail-based health clinics and stated that the number of clinics is likely to grow to 3,200 by 2014.

“The growth of the Internet, high-speed telecommunications networks and electronic medical records have made it possible for patients to seek care in a variety of clinical settings without losing the continuity of care a primary care provider offers,” the report stated. “Healthcare entrepreneurs using these technologies in retail clinics are making medical care increasingly accessible and convenient, while raising quality and reducing costs.”

Citing data from consulting firm Deloitte, the NCPA report stated that there are currently 1,100 to 1,200 clinics and the number is likely to grow to 3,200 by 2014.

The problem with today’s U.S. healthcare system, the report said: A lack of convenient, low-cost care that often leads to an overuse of emergency rooms.

“Competition from these new clinics may lead traditional physician practices to adopt new technology, and offer extended and more convenient weekend hours,” the report stated. “Moreover, low-cost, convenient clinics offer the best solution for improving access to care for the uninsured, individuals without a primary care physician and workers in need of routine care.”

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