BEAUTY CARE

Aubert appointed as Euoko director of foreign sales

BY Antoinette Alexander

TORONTO Euoko Inc., a developer, marketer and distributor of exclusive skin care treatments, has appointed Patrick Aubert to director of foreign sales and marketing. Reporting directly to Brandon Truaxe, president and chief executive, Aubert will lead Euoko’s expansion into key European and Asian markets.

Prior to joining Euoko, Aubert was the national sales manager for Christian Dior watches division of LVMH Moet Hennessy Louis Vuitton in Canada, where he managed sales channels across Canada and in North Eastern United States for three years. Prior to this position, Patrick held the position of Eastern Canada Territory Manager at Gucci Group Watches for five years.

The company’s current portfolio spans five treatment collections that target aging, dull skin tones, skin protection, uneven pigmentation and blemishes. The product line offers solutions to such skin concerns as wrinkles, fine lines, undereye dark circles, dark spots, cellulite, acne, oxidation, environmental exposure and skin fatigue.

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Playtex to offer manicure rebate as glove promotion

BY Antoinette Alexander

WESTPORT, Ct. Consumer products company Playtex is encouraging women to purchase and use Playtex gloves through its new “Free Manicure” promotion.

“Exposure to household chemicals and hot water makes your hands more susceptible to aging and ruins manicures. The help prevent this simply use Playtex Living gloves while doing household activities. Keep your age a secret, and get a free manicure from Playtex,” stated vice president of marketing Jean Fufidio.

To participate, users can visit <a title="www.playtexgloves.com” href=”http://www.playtexgloves.com/” />www.playtexgloves.com to download a $10 “Free Manicure” mail-in rebate certificate. Then consumers must purchase two pairs of Playtex Living gloves and keep the store receipt and the UPC bar codes on the boxes. After getting a manicure at the salon of their choice, consumers mail in the completed rebate form, along with the original store receipt for the Living gloves with the price circled, the two Living gloves UPC bar codes as proof of purchase and the salon receipt. Upon receipt, Playtex will rebate consumer up to $10. The offer is good through March 15, 2008.

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Study shows organic personal care market to pass $10 billion in the next five years

BY Antoinette Alexander

NEW YORK The natural and organic personal care market is expected to continue with solid growth, as consumers increasingly grow concerned with not only what they eat, but what they put on their skin, according to recent research.

According to the Natural and Organic Personal Care Products in the U.S. report from market research publisher Packaged Facts, the segment is expected to reach sales of nearly $10.2 billion by 2012.

Between 2002 and 2006, the segment grew more than $2 billion to $6.1 billion. Driving growth are sales from baby boomers who are trying to reduce wrinkles, save hair, maintain tooth and gum health, and use makeup with cosmeceutical benefits.

Packaged Facts stated that it expects thee factors to continue to drive growth between 2006 and 2012, along with public concern over environmental crises, the sustainability of resources, “fair trade” practices and consumer features of potentially cancer-causing chemicals.

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