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Atkins Nutritionals introduces Atkins Frozen Meals

BY Alaric DeArment

DENVER — Atkins Nutritionals has launched a line of low-carbohydrate frozen meals that will be available nationwide starting in January 2013, the company said.

Atkins said Atkins Frozen Meals, which includes nine entrees, were developed with a focus on taste and ingredients such as vegetables, creams, sauces, and meats without any fillers or preservatives. Dishes include pot pies without the crust, turkey and green beans without stuffing, and egg scrambles without hash browns.

"For our 7 million loyal followers, who enjoy rich, flavorful foods made from scratch, the frozen aisle can feel like a frosty wasteland of unsatisfying, low-fat, low-calorie and high-carb options," Akins Nutritionals chief marketing officer Scott Parker said. "The Atkins Frozen Meals line offers Atkins followers, who are accustomed to homemade food and fresh ingredients, a convenient and satisfying solution to help facilitate weight loss."

The nine meals include Farmhouse-Style Sausage Scramble; Tex-Mex Scramble; Chicken and Broccoli Alfredo; Roast Turkey Tenders with Herb Pan Gravy; Beef Merlot; Crustless Chicken Pot Pie; Meatloaf with Portobello Mushroom Gravy; Italian Sausage Primavera; and Chile Con Carne. The items have no added sugars or preservatives, contain 310-370 calories and seven grams of net carbohydrates or less.

 

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Rice-A-Roni introduces single-serve cups

BY Alaric DeArment

CHICAGO — Rice-A-Roni has introduced single-serve, microwavable, flavored rice cups for people in search of a quick meal.

The instant food brand announced Wednesday the introduction of the new cups, which include long-grain rice, toasted vermicelli and others, and require only water and microwaving for three-an-a-half minutes.

"Rice-A-Roni has been providing families great-tasting and convenient meal-time solutions for more than 50 years," Rice-A-Roni director of marketing Tania Haladner said. "We are always looking to develop new products that deliver unmatched taste, quality and convenience that meet our consumers’ needs."

The cups, offered at the suggested retail price of $1.29, come in chicken, creamy four cheese, and cheddar broccoli flavors.

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Alexia Foods launches sweet potato rolls

BY Alaric DeArment

EAGLE, Idaho — Frozen food maker Alexia Foods has introduced new rolls made with sweet potatoes, the company said Tuesday.

Alexia, which already makes other bread products like Ciabatta Rolls, Ancient Grain Rolls, Classic French Rolls and Focaccia Rolls, said the new Sweet Potato Rolls can be prepared in less than 20 minutes.

"The sweet potato is migrating away from its place at the holiday table and making its way to everyday dinner tables," Alexia VP and general manager Mike Smith said. "As a good source of vitamin A, Alexia Sweet Potato rolls offer a simple yet extraordinary flavor, and give food lovers a new way to enjoy a classic favorite."

 

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