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Atkins Nutritionals expands three lines with new offerings

BY Allison Cerra

DENVER Weight-management products maker Atkins Nutritionals has introduced five new products for its Advantage, Day Break and Endulge lines.

"We constantly listen to our customers so we can bring them the best-tasting bars and snacks, without the added sugars and extra carbs. The concept of a low-carb cookie tested extremely well with Atkins followers and weight-conscious consumers," said Atkins CEO Monty Sharma. "Our new products will help people manage their weight without sacrificing great taste, enabling them to enjoy Atkins as a healthy lifestyle."

 

New Atkins products include:

  • Advantage — coconut almond delight bar (SRP $6.99 for a five-pack) and chocolate chip cookie dough bar (SRP $9.49 for a five-pack);
  • Day Break — chocolate hazelnut bar (SRP $6.49 for a five-pack); and
  • Endulge — chewy peanut butter cookie (SRP $5.99 for a five-pack) and double chocolate chunk cookie (SRP $5.99 for a five-pack).

 

The new flavors will be available online and in stores nationwide Oct. 31.

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Jack Link’s beef jerky introduces limited-edition packaging

BY Allison Cerra

MINONG, Wis. Jack Link’s beef jerky is celebrating hunting season with limited-edition packaging for its products.

Jack Link’s 2-oz. original and teriyaki beef varieties will feature Realtree Camo patterns and a blaze-orange color.

The new packaging hit retail in August and will remain in stores through December.

"In or out of the woods, Jack Link’s limited edition blaze-orange-packaged beef steak products help outdoor enthusiasts to feed their wild sides," said Jeff LeFever, marketing director at Jack Link’s beef jerky. "Jack Link’s and Realtree are synonymous with family, camaraderie, fun and the great outdoors."

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Jones Soda’s WhoopAss re-enters market

BY Allison Cerra

SEATTLE Jones Soda is packing punches with the relaunch of its energy drink.

WhoopAss features all-new, edgy packaging, including a tall, all-black 16-oz. aluminum can featuring a gritty red and grey Iron Cross graphic; functional new ingredients that boost energy and provide muscle recovery; and an updated flavor profile and color, the beverage maker said.

The new product will carry a suggested retail price of $2.39 and will be available at convenience and grocery stores in November.

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