HEALTH

Atkins’ nutritional bars poised to make comeback

BY Michael Johnsen

DENVER Atkins Nutritionals is poised to make a comeback into the nutritional bar scene, the company announced last month at the ECRM Vitamin, Diet & Sports Nutrition conference in Destin, Fla.

The message has evolved from a low-carb position to one of “more protein, more fiber and less sugar” than competing brands, company representatives informed Drug Store News. And while the company is not abandoning its low-carb position, the new campaign message is expected to appeal to consumers already aware of Atkins brand identity. $20 million in consumer ad support through 2008 won’t hurt, either.

The company has pieced together a card comparing sugars, protein and fiber found in Atkins versus the leading brands—including PowerBar, Clif Bar, ZonePerfect and Slimfast. In each case, Atkins has less sugar and more protein and fiber.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

Designer Whey announces launch of Protein2Go

BY Michael Johnsen

CARLSBAD, Calif. Designer Whey last month launched its Protein2Go supplement packs—a protein powder that can be added to bottled water in orange mango, pomegranate fruit, French vanilla and double chocolate.

“Protein2Go packs offer a nutritious snack and are perfect for women with hectic and busy lifestyles,” stated David Jenkins, chief executive officer for Designer Whey.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

January sees 1 million GSK smoking-cessasion products sold

BY Michael Johnsen

PITTSBURGH GlaxoSmithKline Consumer Healthcare sold 1 million boxes of smoking cessation products in January 2008, including NicoDerm CQ patches, Nicorette gum and Commit lozenges, the company announced Monday.

“We are thrilled to see so many people trying to get their new year started in a healthy way by quitting smoking,” stated Bill Slivka, vice president of smoking control for GSK.

To encourage people to quit smoking for the rest of 2008, GSK Consumer Healthcare is offering a free NicoDerm CQ placebo patch or a 20-count box of Nicorette Cinnamon Surge. The placebo patch is available online at www.NicodermCQ.com and is intended to show smokers that the NicoDerm CQ patch is easy to use, comfortable and discrete. Nicorette gum is available by calling 1-800-NICORETTE. These offers will help smokers decide whether NicoDerm CQ or Nicorette is the right option for their quit attempt, the company stated.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?