HEALTH

Astroglide Natural enters market

BY Michael Johnsen

VISTA, Calif. — BioFilm on Wednesday launched Astroglide Natural product, a water-based and latex-safe personal lubricant made with all-natural botanical ingredients.

"Our enhanced Astroglide Natural is perfect for the consumer who desires all-natural or organic products," BioFilm CEO Lisa O’Carroll said. "Natural-themed stores and products continue to explode in popularity throughout the country, and we worked hard to be a part of that growth."

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HEALTH

First Response introduces at-home ovulation test

BY Michael Johnsen

PRINCETON, N.J. — Church & Dwight on Tuesday announced the launch of its First Response digital ovulation test, a new at-home ovulation test that can detect a woman’s personal luteinizing hormone, or LH, surge — the hormonal indication of ovulation — based on her own individual hormone levels.

Tracking a woman’s personal LH levels can better detect the optimal time to conceive, the company stated. Unlike other at-home ovulation tests available on the market, which determine ovulation based on a preset test average, this new test from First Response considers every woman’s body to be unique by determining LH surges from personal baseline levels.

"Knowing when to try to conceive can be a guessing game for women, especially for those with irregular periods," stated Mary Jane Minkin, an obstetrician/gynecologist in private practice in New Haven, Conn., and a clinical professor of obstetrics and gynecology at Yale University School of Medicine. "This new at-home test indicates a woman’s most fertile days based on her unique hormone levels, allowing a couple to be certain when the best time is to try."

The First Response digital ovulation test provides 20 test sticks to detect the two most fertile days during a woman’s cycle. Daily testing starts on the fifth day of a woman’s period to begin determination of her personal baseline and ultimately allow detection of her LH surge. The LH surge is present 24 hours to 36 hours before ovulation, and indicates the optimal time to try to conceive.

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Children’s AccuDial receives 2011 Edison Award

BY Michael Johnsen

PALM BEACH GARDENS, Fla. — AccuDial Pharmaceutical on Wednesday announced that its Children’s AccuDial product has been named a 2011 Edison Awards winner.

The product won gold in the consumer packaged goods category, 1-of-12 Best New Product Award categories recognized.

Children’s AccuDial features a two-part, patented label system. As the consumer rotates the top label to display the child’s weight, dosing information is revealed from the inner label. A caregiver then pours the liquid into the calibrated dosing device (included in the medicine package) to the exact measurement, and the child receives the correct dose of medication.

"Winning an Edison Award is both humbling and exciting for AccuDial Pharmaceutical," stated Robert Terwilliger, AccuDial CEO and chairman. "We were driven to create a product to solve dosing errors of over-the-counter medications for children. We found that by leveraging innovative technology, AccuDial’s labeling system is able to meet both a functional and emotional need in consumers that resonates in the market."

The distinguished Edison Awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring America’s drive to remain in the forefront of innovation, creativity and ingenuity in the global economy.

The nominees for the Edison Best New Product Award were judged by roughly 2,000 members of the not-for-profit Marketing Executives Networking Group, an organization comprising America’s top marketing professionals and academics. They also were judged on marketplace innovation, marketplace success, technological innovation, market structure innovation, societal impact and design innovation.

The Edison Awards Steering Committee is comprised of senior executives with diverse marketing, scientific and business backgrounds that monitor the development and successful launch of innovative products each year. The committee bestows the annual Edison Achievement Awards and develops the list of nominees that is presented to the Edison Best New Product Award judges.

The 2011 Edison Awards were sponsored by The Nielsen Co., Discovery Channel, Science Channel, Spencer Trask and USA Today. The Edison Awards are granted under the aegis of the Thomas A. Edison Papers at Rutgers University, a globally recognized research network dedicated to the study of innovation and its application in the 21st century.

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