BEAUTY CARE

Asian, Pacific Islander shoppers seek pricier products

BY Antoinette Alexander

When buying personal care products, those items that have a higher price tag are likely to be perceived by Asian or Pacific Islanders as being more effective compared with less expensive items, according to market research firm Mintel.

According to Mintel’s report, “The Personal Care Consumer,” published in September, this consumer group is more likely to report that higher-priced beauty and personal care products work better than less expensive ones when compared with individuals of other ethnicities — almost double the level of agreement from white respondents. They also are highly likely to agree that branded products are better quality compared with private label.

Mintel’s research also found that Asian or Pacific Islander shoppers are more likely to splurge on themselves when it comes to buying beauty and personal care products. Furthermore, this group is more likely to be influenced by recommendations from family and friends (66%) as well as recommendations from professionals (53%) and magazines (43%).

“It appears this group is interested in getting advice from other sources and [that] using messaging that cites recommendations from different groups in ads may be effective. As a group willing to pay more for quality, likely to splurge on themselves on beauty and personal care products, and interested in recommendations, Asians and Pacific Islanders prove themselves to be highly invested in this category and an important target market for brands,” Mintel stated in the research report.

To effectively reach this consumer group, researchers suggest that brands consider finding ways to connect friends and families by offering promotions in which individuals can get a discount when they buy a product for a friend or family member.

 

The article above is part of the DSN Category Review Series. For the complete Ethnic Beauty Buy-In Report, including extensive charts, data and more analysis, click here.

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BEAUTY CARE

Hispanic women boost BB cream sales

BY Antoinette Alexander

When it comes to makeup, Hispanic women represent a significant opportunity, and targeting this demographic could help bolster penetration rates of such products as BB creams, according to market research firm Mintel.

“BB cream can help to soothe and smooth the face, and as such, the product is a natural fit for the demographic. Furthermore, manufacturers and marketers of other types of face makeup should consider targeting Latinas with the message of a product’s superior ability to cover skin imperfections,” Mintel stated in its “Color Cosmetics” report published earlier this year.

Why? Well, Hispanics can be prone to such inflammatory conditions as acne and eczema, which can leave dark marks on the skin; and when surveyed, female Hispanic respondents indicated that they are more likely to use makeup to cover blemishes. The product qualities that are most important to Hispanic women: noncomedogenic, moisturizing ingredients and long-lasting formulation. These beauty mavens also are more likely than average to report being influenced by ecologically friendly, organic and mineral-based products, as well as those where the manufacturer gives a portion of the sales or profits to a charity or cause, 
Mintel stated.

When targeting Hispanic beauty shoppers, Mintel’s research suggested that — given the fact that the population of young Hispanics is expected to show particularly strong growth, with growth coming more from birthrates than immigration — Spanish-language ads will likely have less of an impact than such efforts as virtual mirrors, social media, beauty blogs, community forums and beauty box samples.

“For example, a Hispanic-focused beauty box could feature an assortment of products that are particularly appealing to this demographic, such as lip gloss, eyeliner and BB cream, as well as those that are ecologically friendly, organic and mineral-based,” the research stated.

 

The article above is part of the DSN Category Review Series. For the complete Ethnic Beauty Buy-In Report, including extensive charts, data and more analysis, click here.

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New HBA Global pavilion to showcase latest in fragrance innovation

BY Antoinette Alexander

NEW YORK — The fragrance and scent business is on an upswing, with this worldwide $35 billion dollar industry expected to post increased year-end sales and new product and category launches. To spotlight these innovations, HBA Global has announced that it will launch a Splash! on Fragrance Pavilion at its industry event in New York in June.

The HBA Global event is slated for June 18 to 20, 2013, at the Jacob K. Javits Convention Center in New York.

This curated area on the exhibit floor will feature the latest finished goods in the fragrance market, including perfumes, colognes, aromatherapy products and home scents. Fragrance-related offerings such as candles, scent diffusers, fragrance oils, personal care products and other product offerings using scent in innovative ways will also be considered. 

 “The new HBA Splash! on Fragrance Pavilion is an exciting opportunity for new brands to gain exposure and reach a wide audience in one central location. Fragrance and fragrance delivery are such integral aspects of our products, and at times may be overlooked. This event puts fragrance in the forefront,” stated Amy Marks-McGee, founder of Trendincite and jury member of Splash! on Fragrance.

“With positive market growth, and a resurgence in innovation, this is an exciting time for fragrance development,” stated Jill Birkett, brand director of Beauty & Wellness for HBA Global. “Our audience will benefit from getting such intimate access to these brands that are emerging on the market.  SPLASH!  on Fragrance will allow them to meet the fragrance creators and get a closer look at the important package design and unique delivery systems.”

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