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Ashlee Simpson-Wentz unwraps new Pieces Candies from Hershey

BY Allison Cerra

NEW YORK Singer, songwriter and actress Ashlee Simpson-Wentz, who first achieved success in her music career with her debut song “Pieces of Me,” celebrated another “Pieces” debut Thursday as Hershey Co. adds to its Pieces Candies line.

Building off the success of the popular Reese’s Pieces candy, the new Pieces Candies offer snackable, bite-sized versions of classic favorites including: York, Almond Joy and Hershey’s Special Dark.

In line with the launch, fans lined up at the Hershey’s Times Square store in New York City Thursday for a chance to meet Simpson-Wentz and exchange wrappers from their favorite Hershey’s candy bars for free bags of the corresponding Pieces Candies flavor. The event kicks off a two-week Pieces Wrapper Reward Program inviting consumers across the country to visit www.piecescandies.com and mail in a full-size Reese’s Peanut Butter Cup, York Peppermint Pattie, Almond Joy candy bar or Hershey’s Special Dark dark chocolate bar wrapper in exchange for a coupon good towards a free bag of the corresponding Pieces flavor.

“I have always loved Reese’s Pieces candy and was excited to learn that bite-sized versions of York, Almond Joy and Hershey’s Special Dark would be making their Pieces Candies debut. With my busy schedule, I am constantly on the go and Pieces Candies are great for enjoying anytime,” said Simpson-Wentz.

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Kellogg’s Special K provides new foods for weight-loss management

BY Allison Cerra

BATTLE CREEK, Mich. Some consumers may be ready to conquer their weight-management goals this year, and Kellogg’s is helping those efforts by offering two new foods in line with its Special K Challenge.

Kellogg’s Special K features two new products: Special K low-fat granola and Special K fruit crisps. Special K low-fat granola is made up of whole-grain granola clusters sweetened with a touch of honey, and boasts 190 calories, 6-g protein and 5-g fiber. Special K fruit crisps are a snack alternative, available in strawberry and blueberry flavors, and only are 100 calories.

“When managing their weight women have told us time and time again that variety is an essential part of success,” said Teresa Lindsey-Houston, associate director, Special K brand. “That’s why we’re proud to launch these new products and provide real food options that taste great.”

Visit www.SpecialK.com for more information on Special K products, the Special K Challenge and how you can declare victory this year.

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Febreze adds new scent to Destination collection

BY Allison Cerra

CINCINNATI Febreze has added a new scent to one of its home fragrance lines, inspired by exotic scents from the tropical coastline of Thailand.

The new Thai Dragon Fruit fragrance joins other scents inspired by tropical getaways and international travel, including Hawaiian aloha, Brazilian Carnaval and Moroccan bazaar. The Febreze Destinations collection was created by infusing scents from these locations into the Febreze product line that includes fabric refresher, air effects, candles and noticeables.

“In expanding the scents that Febreze Destinations collection has to offer, we are bringing the exotic aspects of Thailand to our consumers through an authentic scenting experience,” said Scott Beal, Febreze brand manager.

The Febreze Destinations collection is available nationally at food, drug and mass retailers with suggested prices ranging from $2.99 to $7.99.

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