BEAUTY CARE

Ascendia releases third-quarter results; credits Coty deal with increased sales

BY Antoinette Alexander

HAMILTON, N.J. Ascendia Brands, which markets value and premium value health and beauty care products, has announced that third-quarter sales benefited from the Calgon and Healing Garden brands it acquired from Coty in February 2007.

Consolidated sales for the 13 weeks ended Nov. 24 rose by $32.7 million, or 133.1 percent, to $57.2 million. Calgon and the Healing Garden brands contributed $34.4 million to current net sales. Excluding the impact of the acquisition, net sales slipped by $1.7 million.

Consolidated gross profit rose by $4.9 million to $8.6 million for the 13 weeks ended Nov. 24, compared with $3.7 million for the year-ago period. The gross profit was favorably impacted by the acquired Coty brands, with contributed $6.2 million to the current quarter. Gross margins on the previously owned brands were unfavorably impacted by higher trade promotional spending.

Prior to the Coty acquisition, Ascendia Brands expanded its range of product offerings in November 2005 through the acquisition of several brands including Baby Magic, Binaca, Mr. Bubble and Ogilvie.

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Aveeno introduces eczema cream, body wash

BY Michael Johnsen

SKILLMAN, N.J. Aveeno on Friday introduced the Eczema Care Moisturizing Cream and Body Wash, new products formulated to help manage daily symptoms of eczema and improve the skin’s natural barrier function.

“We have conducted extensive research in order to develop [a] proprietary Triple Oat formula to manage eczema symptoms,” stated Judith Nebus, manager of clinical research for skin care at Aveeno. “Key ingredients in the patented formula, including ceramides and panthenol, moisturize and help protect the skin’s barrier to help prevent the recurrence of redness, irritation and extra dry skin.”

According to the American Academy of Dermatology, between 10 percent and 20 percent of the world’s population suffers from eczema.

In a clinical study, all subjects who used the Aveeno Eczema Care Moisturizing Cream twice a day showed improvement in roughness in one week, the company reported. In a separate clinical study, subjects who used the Aveeno Eczema Care products showed significant improvements in itching and skin scaling after one week of use.

Additionally, 89 percent of consumers found that the Moisturizing Cream helped them manage the daily symptoms of eczema and 78 percent of consumers reported the same for the Body Wash.

The Aveeno Eczema Care Body Wash is available for $9.99 for a 10 oz.bottle and the Aveeno Eczema Care Moisturizing Cream is available for $9.99 for a 6 oz. bottle with other itch relief products in the First Aid aisle of Target, CVS, Walgreens, Safeway, Wegmans, Kmart, Bed Bath & Beyond and drugstore.com.

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Too Faced introduces ‘guilt free’ gloss

BY Antoinette Alexander

NEW YORK Too Faced Cosmetics is looking to fuse beauty and fitness into one tube with the launch in January of its new Too Faced Fuze Slenderize Guilt Free Gloss.

Touted as the first lip gloss on the market to combine beauty and fitness benefits, the product offers the same fruit flavors and ingredients found in the Fuze Slenderize energizing beverages. Launched in 2001, the Fuze beverage is owned by Coca-Cola.

According to the company, application of the gloss will help suppress one’s appetite for food. It is available in three flavors also found in the Fuze Slenderize line including Dragonfruit Lime, Strawberry Melon and Blueberry Raspberry.

The gloss is available at Sephora and retails for $18.50.

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