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Artists ‘do the Dew’ in limited-edition series

BY Allison Cerra

PURCHASE, N.Y. A popular soft drink announced a limited-edition art series of collectible aluminum bottles adorned with custom designs from six of today’s leading artists.

Beginning Sept. 7, Mountain Dew rolled out its third Green Label Art series to retailers nationwide. This eight-week program is a fresh approach to package design coupled with its unique artist lineup, including creative luminaries whose work has been featured in music, action sports and more.

Additionally, Green Label Art Volume III will extend beyond store shelves and will be featured in a New York City exhibit, which will run for two weeks.

For more information on Mountain Dew’s Green Label Art and this year’s artists, visit greenlabelart.com

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Tide Coldwater offers a cool, energy-efficient way to clean in cold

BY Allison Cerra

CINCINNATI Tide Coldwater, a specially-designed formula for cold water washing, is set to prove that washing in cold can be a great way to get a fresh, deep clean.

As energy costs continue to rise, Americans are looking to find simple ways to cut back on energy use in order to save money. Since cold washing is more energy-efficient,  Tide Coldwater ensures great performance and energy savings. Additionally, Tide has also expanded its Coldwater portfolio with Tide Coldwater HE, formulated for high efficiency washing machines.

Tide Coldwater is now available for every type of washing machine.

“We are always looking for ways to provide value to the consumer,” said Suzanne Watson, associate marketing director for Tide. “By using Tide Coldwater and washing in cold on a consistent basis, consumers can save energy and money while still getting a high standard of clean. With Tide Coldwater and Tide Coldwater HE, we’re hoping to dispel the myth that consumers have to turn up the heat in order to get their clothes clean.”

Tide Coldwater and Tide Coldwater HE are available at most retail stores nationwide. The suggested retail price is $14.49 for a 100 oz. bottle of Tide Coldwater or Tide Coldwater HE. Actual retail price is subject to change at the individual retailer’s discretion. For more information, please visit www.tidecoldwater.com.

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Shawn Johnson, Lunchables kick off the Lunch Note Promise Campaign

BY Allison Cerra

NEW YORK An Olympic gymnast and Lunchables are kicking off a campaign designed to encourage children and give back to others in need.

This fall, Shawn Johnson is partnering with the Lunch Note Promise Campaign. The Lunchables team is asking parents and caregivers nationwide to promise to drop a note of encouragement into their child’s lunch. For every parent that logs onto www.lunchnotepromise.com and makes that promise, the Lunchables team will donate a meal to children and families in need through Feeding America, the nation’s largest domestic hunger-relief charity, which serves an estimated nine million children each year. The goal is to turn 100,000 promises into up to 100,000 meals.

Lunchnotepromise.com also provides free downloadable stationery that includes more than six vibrant, customizable patterns that parents can use to create fun and cheerful notes that will delight their kids.

“We believe every child can succeed if they are given support and encouragement,” said Darin Dugan, senior director marketing, Lunchables. “The Lunchables Lunch Note Promise Campaign gives parents a way to feed the success of their children while helping other kids in need.”

Shawn Johnson officially launched the Lunchables Lunch Note Promise Campaign at the 92ND Street Y in New York City, where she shared her secrets to success with some very special kids. She also delivered a donation of $10,000 worth of gym equipment to help the kids develop their talents and achieve their full potential.

“I know a little note can make a big impact,” said Johnson. “I hope the Lunch Note Promise Campaign will give kids across the country a little extra encouragement.”

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