HEALTH

Arthritis Foundation rebrands itself as ‘Champion of Yes’ for arthritics

BY Michael Johnsen

ATLANTA – The Arthritis Foundation on Monday announced the launch of the first major rebrand in the organization's history, which focuses on the foundation's role as a Champion of Yes for the arthritis community.
 
More than a rebrand or website launch, this event serves as a milestone for the change the organization has undertaken to modernize the foundation, realign its strategic focus and create a community for those affected by arthritis, the association stated.
 
"It was important for us to create a brand that retains the tremendous amount of equity the Arthritis Foundation has built over the past 60-plus years, while at the same time modernizing the organization to provide greater value to those we serve," said Ann Palmer, president and CEO of the Arthritis Foundation. "This required us to re-evaluate our priorities and update our brand to reflect these values."
 
As part of the organization's larger move to focus on the areas of greatest impact to people living with arthritis, the Arthritis Foundation established four strategic pillars in 2014 – all of which tie to the new Champion of Yes brand. They are: Scientific Discovery, Help & Support, Advocacy & Access and Juvenile Arthritis.
 
Scientific Discovery: The Arthritis Foundation is championing the fight against arthritis by bringing the best talent and resources together—from around the world and across science, medicine and technology fields — in order to accelerate access to diagnostic discoveries, treatments and decision-making tools.
 
Help & Support: The Arthritis Foundation provides personalized information and support to guide those living with arthritis towards a customized plan for saying "yes" to more in life.
 
Advocacy & Access: The Arthritis Foundation is the only nonprofit organization advocating on behalf of patients with health insurers and at the state and federal government levels to make sure all people with arthritis have access to the optimal care that they and their physician believe will help them achieve their goals.
 
Juvenile Arthritis: The Arthritis Foundation recognizes the unique needs of children living with arthritis and related childhood rheumatic diseases – and their parents or care providers – and is committed to ensuring they have access to resources, information and care so that they can say "yes" to being a kid more often.
 
"A top priority for us is taking steps to increase the relevancy of the organization with a broader audience through our recent rebranding effort," said Sandra Mackey, SVP marketing and communications for the Arthritis Foundation who led an internal team of staff and volunteers through the rebranding effort. "By focusing on these four pillars, people with arthritis across the country will know that we are an organization focused on finding a cure and they have a partner in their personal fight against the disease."
 
The new brand rolled out April 29 after nearly a year of internal and external research and planning. Those affiliated with the Arthritis Foundation will notice not only a new logo, but a new, sleek website, www.arthritis.org, updated collateral materials, and a consistent look and feel across the Foundation's social media channels and marketing materials.

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NBTY boosts product development with newly created chief scientific officer position

BY Michael Johnsen

RONKONKOMA, N.Y. — NBTY on Tuesday announced the appointment of Matthew Roberts to the newly created role of chief scientific officer. In this role, he will lead the company's innovation efforts by creating and executing product development strategies, enhancing product offerings and driving product advancements.
 
"Matthew is an industry veteran who has demonstrated excellence in driving product innovation and growth-phase opportunities across the food, nutrition and well-being sectors," said Steve Cahillane, president and CEO NBTY. "We're looking forward to the expertise he will bring to NBTY and the positive impact his role will have on our brands, customers and consumers."
 
With more than 20 years of experience in the product development field, Roberts comes to NBTY from Abbott Nutrition, where he was most recently divisional VP global product research and development. He helped bring many new products to market each year, representing hundreds of new SKUs across all categories of nutrition. Prior to this role, Roberts held the position of divisional VP strategic research. Previously, Roberts spent more than 10 years with Nestle, where he was responsible for new product introductions, ventures and major acquisitions.  
 
As a testament to his background in research and development, Roberts has authored 34 peer-reviewed scientific publications and 11 professional publications and holds multiple patents. In addition to his role as chief scientific officer, he will be a member of the NBTY Scientific Advisory Council.
 
Roberts will begin his new role immediately and will be based in Ronkonkoma, N.Y. He earned an Executive MBA from Washington University, a PhD in Comparative & Environmental Toxicology from Cornell University, and a B.S. from Purdue University. Additionally, he served in the U.S. Army and participated in Operation Desert Storm.

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New sports supplement Nerush hits the market

BY Michael Johnsen

IRVINE, Calif. — Interush Media on Monday released the new iHealthScience formulation called Nerush, a protein supplement drink mix. 
 
Nerush comes in two flavors — berry smoothie and vanilla shake — and delivers 17 to 18 grams of whey protein, as well as vitamins and nutrients in one packet, and only 110 to 180 calories per serving. Packaged in convenient single-serving packets, Nerush is simply mixed with cold water to provide a fast and healthy drink.
 
"High quality protein, like that found in Nerush, supports our brain, body and muscles, and helps to provide hours of energy," said health-and-nutrition expert Chris Meleltis. "It also contains essential vitamins and minerals like vitamin B6, B12, and C, magnesium and chromium to help keep us going. Nerush even includes garcinia cambogia, an amazing botanical element that could potentially reduce appetites by inhibiting a fat enzyme in our bodies called citrate lyase."
 
"Nerush … is a comprehensive solution to getting your essential nutrients on a daily basis," said Martin Matthews, CEO of Interush Media. "The vitamins, amino acids and minerals delivered in every delicious Nerush drink helps to ensure your mind and body consume all the nourishment they require for optimal performance, without any extra calories you don't want."
 

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