Arming consumers to take control of breakfast
Today, American consumers are more focused on the foods they eat. They read labels. They understand the importance of fiber and whole grains. They know the difference between good and bad fats.
Better research, education and marketing have raised consumers’ nutrition awareness, yet many still fail to follow one of the most basic rules of good nutrition: Eat a healthy breakfast.
Studies have proven that eating breakfast is closely linked to healthy body weights, improved mental alertness and physical performance. Cereal is a typically low-fat, nutrient-dense food that contains no cholesterol and is a quick and easy way to start the day.
In fact, ready-to-eat cereal and milk is the leading source of 10 nutrients in children’s diets. And with more than 80 cereal choices, Kellogg meets consumers’ taste preferences and nutrition needs, including great-tasting choices for digestive health, weight management and heart health.
“Ready-to-eat cereal is one of the largest center-store categories and continues to respond well to brand-building and innovation. It’s proven that breakfast is the most important meal of the day, for kids and adults alike,” explained Doug VanDeVelde, SVP marketing and innovation of ready-to-eat cereal at Kellogg Company. “Consumers — especially moms — appreciate the convenience and nutrition of ready-to-eat cereal. New flavor options and innovations/renovations continue to meet family’s needs.”
For example, the importance of fiber to overall health is well-documented, yet nine out of 10 adults and children don’t get enough fiber in their diets. To help address this need, Kellogg recently added fiber to some of its most popular kids’ cereals — including Kellogg’s Foot Loops, Apple Jacks and Corn Pops — and to most varieties of Kellogg’s Special K.
Multiple studies support the benefits of breakfast. In particular:
- Eating breakfast can help children do better in school by improving memory, test grades, school attendance and mood;
- People who skip breakfast don’t make up for the missed nutrients later in the day;
- Researchers revealed that people who do not eat cereal are more likely to have inadequate nutrition intakes; and
- Research also suggests that eating breakfast may help lower overall daily caloric intake.
Consumers clearly need more information about how critical a healthy breakfast can be to their health and the health of their children. Thankfully, supermarkets and drug stores have already taken the lead.
More supermarkets employ registered dieticians to act as “personal shoppers” and provide consumers with information on how they can maintain a healthy diet.
Hy-Vee, for example, offers one-on-one nutritional counseling that includes supermarket tours to teach customers how to read food labels. The supermarket chain has also instituted a labeling system that helps customers identify better-for-you foods.
Dee Sandquist, a dietitian for the Hy-Vee supermarket chain and representative for the American Diabetes Association, said that consumers are “hungry for nutritional information” and that supermarket chains have been proactive in providing it.
For example, cereal provides important nutrition for people at all life stages. It helps children get valuable nutrients they might otherwise miss. For women of childbearing age, cereal provides necessary iron, calcium, fiber and folic acid, while the nutrient density of cereal helps elderly people get necessary nutrients for relatively few calories, which is important as calorie needs decline but nutrients needs do not.
So as retailers try to help consumers make the connection between eating breakfast and achieving better overall health, ready-to-eat cereals like Kellogg’s Corn Flakes, Special K and All-Bran are a great place to start.
Return to Taking Back Breakfast
Tostitos spices up its holiday selection with new Artisan Recipes chips
PLANO, Texas Tostitos has launched its new Tostitos Artisan Recipes tortilla chips in time for the holiday season.
The chips are available in two flavors — roasted garlic and black bean, and fire-roasted chipotle — and are made with 100% natural ingredients, including real black beans, garlic and chipotle peppers that are added right into the chips, as well as a unique blend of nine flavorful grains to deliver an authentic and delicious taste experience you can see and taste, according to the company.
"With the introduction of Artisan Recipes, we’ve put a new spin on the classic tortilla chip, baking real ingredients into every chip for a taste so unexpected and delicious, consumers can enjoy them straight from the bag," said Justin Lambeth, VP marketing for Frito-Lay North America.
The chips are available in 9.75-oz. bags at a suggested retail price of $3.99. For more information on Tostitos Artisan Recipes, visit Tostitos.com.
DALLAS —Frito-Lay continues its commitment to college football fans with a new, limited-edition football-shaped version of its classic tortilla chips. The game day-inspired chips’ hearty texture makes them naturals for dipping. The chips are available in 12-oz. bags and carry a suggested retail price of $3.99.
To promote the chips, Frito-Lay is rolling out college football-themed displays nationwide. In dozens of markets across the country, the displays are co-branded with local team logos as part of the Tostitos brand’s sponsorship of 37 college teams this year. The brand is a sponsor of the annual Fiesta Bowl.
Part of the brands’ promotional activity this year is a sweepstakes offering consumers the chance to win an array of prizes, among them two tickets to the 40th annual Fiesta Bowl in January.