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Arm & Hammer unveils new Truly Radiant oral care line

BY Antoinette Alexander

EWING, N.J. — Church & Dwight, the maker of Arm & Hammer oral care products, has introduced its new Arm & Hammer Truly Radiant toothpaste and Spinbrush Truly Radiant battery-powered toothbrushes.

The new Truly Radiant collection includes Arm & Hammer toothpaste, Extra White and Deep Clean Spinbrush battery-powered toothbrushes and replacement brush heads.

To promote the launch, Arm & Hammer has enlisted actress Alison Sweeney as the face of the brand. Sweeney, an actress, author and TV host of “The Biggest Loser,” will be featured in the brand’s new marketing campaign, including television, print and digital advertising.

Arm & Hammer Truly Radiant toothpaste promises to whiten, clean and strengthen teeth for a radiant smile in five days. The toothpaste helps to removes 100% more surface stains than ordinary toothpaste, and smoothes surface imperfections while also restoring shine, the company stated.

Spinbrush Truly Radiant Extra White and Deep Clean brushes are designed to remove 100% more plaque than manual toothbrushes, thanks in part to their elongated bristles that provide greater access for hard-to-reach places, according to the company. The Spinbrush Truly Radiant Extra White brush contains specialty whitening bristles and cup to help achieve a whiter smile, while the Spinbrush Truly Radiant Deep Clean brush removes even more hard-to-reach plaque.
 

 

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A&P names Paul Hertz CEO

BY Antoinette Alexander

MONTVALE, N.J. — Grocer A&P has named company COO Paul Hertz as president and CEO, effective immediately.

Hertz succeeds Sam Martin. In January, A&P confirmed Martin’s departure. Martin, a former OfficeMax executive joined A&P as CEO in July 2010, succeeding Ron Marshall, who left the company after serving less than six months at the helm.

The company also announced that Christopher McGarry, former EVP and general counsel, has been appointed chief administrative officer and Nirup Krishnamurthy, former CIO, will assume the additional role of chief strategy officer. McGarry and Krishnamurthy, whose appointments are also effective immediately, will report to Hertz. Greg Mays will continue to serve as chairman.

“I look forward to working with the board of directors and the talented associates of A&P in this new capacity. A&P is a valuable franchise and a cornerstone in the communities in which we operate. We will work hard to meet the needs of our customers today and in the future,” Hertz stated.

Hertz is a 27-year veteran of the retail industry, beginning his retailing career in 1987 as a manager with Fred Meyer, a division of Kroger. Previously, he held a variety of senior executive positions at Wild Oats Markets, Shopko Stores and Fred Meyer.  Prior to joining A&P in 2010, Hertz was EVP of retail stores for OfficeMax, which he joined in 2007.

McGarry joined the company in 2006, overseeing the company’s legal, risk, human resources/labor and real estate functions. Prior to joining A&P, he was assistant general counsel and director of real estate at The Grand Union Co. McGarry also previously served as general counsel for Exel, a global logistics services provider.

Krishnamurthy has more than 20 years of experience in the technology industry, including background in driving large-scale business optimization and transformation efforts. Prior to joining A&P, Krishnamurthy served as the CIO at United Airlines and chief technology officer at Northern Trust Bank.

 

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With eye toward adherence, Wegmans pilots medication synchronization offering

BY Michael Johnsen

ROCHESTER, N.Y. — Wegmans earlier this week introduced a medication synchronization pilot to its hub store in the Syracuse market called "My Meds Together," according to company executives. 

"It all ties into adherence, which is one of our priorities," Dan Ferrara, Wegmans VP pharmacy operations, told DSN

It’s one of two significant initiatives that Wegmans will be deploying this year that will help differentiate the chain among employers and pharmacy benefit managers — a key target for the retail pharmacy operator. “We have a couple of relationships already in existence,” said John Carlo, Wegmans SVP pharmacy. “We have one with a local employer here in Rochester, [N.Y.] and then we have one with a local PBM.” 

Wegmans later this year will be introducing a blood pressure screening program in an effort to improve adherence. Patients identified as at risk — pre-hypertensive or hypertensive — and who are taking at least one blood pressure medicine will have the option to enroll into one-on-one medication therapy management consultations with their pharmacist.  

 

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