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Arm & Hammer introduces 4X concentrated detergent

BY Jason Owen

EWING, N.J. — Arm & Hammer announced today a new ultra-concentrated Ultra Power 4X laundry detergent, which the company states has powerful stain-fighters and two scoops of baking soda to make clothes cleaner and fresher.

Ultra Power 4X comes packaged in a convenient, smaller and less bulky bottle that is easy to measure and store.

"From my work as a trainer, I know that strength can come in even the smallest sizes," said Tracy Anderson, celebrity fitness expert. "I need a laundry detergent that shares the same principles to help me power through even the toughest stains. Arm & Hammer Ultra Power 4X Concentrated keeps my family’s clothes fresh and cleans with the muscle I expect!"

The ultra-concentrated liquid and smaller packaging of Ultra Power 4X Concentrated makes it an environmentally responsible laundry choice. Compared to Arm & Hammer 2X detergents, the ultra-concentrated liquid requires less water to produce, and, since the 4X bottles are smaller than 2X bottles, you get more wash loads with less plastic.

"At Church & Dwight the consumer is our top priority, and we are always exploring new ways to meet their laundry needs," said Kevin Kuchinski, vice president of Church & Dwight Fabric Care. "The introduction of Ultra Power 4X Concentrated allows us to expand our laundry portfolio and continue to give consumers what they are looking for – a detergent that delivers tough cleaning power, is convenient, and delivers strong value."

Arm & Hammer 4X detergents come in two varieties:

  • Arm Hammer Ultra Power 4X Concentrated Refreshing Falls;
  • Arm & Hammer Sensitive Skin 4X Concentrated Perfume & Dye Free, which is dermatologist-tested to be gentle on sensitive skin.

Arm & Hammer 4X Concentrated detergents are compatible with today’s High Efficiency machines and standard washing machines. Each variety comes in two sizes 45 oz (60 loads) from $4.97 and 90 oz (120 loads) from $7.83, and is currently available at retailers nationwide.


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Tassimo adds Sweet Black Iced Tea to seasonal line

BY Jason Owen

GLENVIEW, Ill. — Tassimo, the single-serve home brewing system, announced today its new seasonal flavor offering of Sweet Black Iced Tea. Tassimo Sweet Black Iced Tea will be available in June in select retail stores and online at tassimodirect.com. Sweet Black Iced Tea is the newest addition to the Tassimo Tea Bar line of products and enhances the growing assortment of Tassimo single-serve beverage options.

"In addition to the wide coffee and espresso offerings in the Tassimo portfolio, we’re thrilled to bring this delicious iced tea to our consumers," said Jennifer Dahlgren, brand manager for Tassimo at Kraft Foods. "Sweet Black Iced Tea enhances the robust line of beverages available for enjoyment with a Tassimo machine. Sweet black tea was crafted to be enjoyed over ice with lemon all summer long!"

The Tassimo home brewing system offers an extensive variety of specialty beverages and is the only system to employ bar code technology that measures the exact time, temperature and amount of water necessary to make each beverage delicious and refreshing. For iced tea beverages, the tea is "heat extracted" to precisely deliver outstanding flavor when brewed over ice.

Consumers can enjoy the new Tassimo Sweet Black Iced Tea by purchasing T Discs online at www.tassimodirect.com and at Walmart, Target, and other select retailers. Suggested retail price is $9.99 for a 16-count pack.


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NYX Cosmetics appoints Cristina Bartolucci to chief creative director

BY Jason Owen

LOS ANGELES — Today, NYX Cosmetics, the professional makeup line known for offering a full assortment of "affordable luxury" makeup products, announced the appointment of Cristina Bartolucci as chief creative director.

Bartolucci is a veteran of the beauty industry and co-founder of the cult brand, DuWop Cosmetics. She will work alongside NYX’s founder and chief creative officer, Toni K., providing leadership and support in the areas of product development and overall brand strategy and creative.

"I couldn’t be more excited to join the team at NYX Cosmetics," Bartolucci said. "Toni K. has done a tremendous job building a dynamic and innovative brand, and I am thrilled to bring my own experience and vision to help creatively grow the company to the next level."

Bartolucci brings more than 20 years of experience in the beauty industry to her new role at NYX. Beginning her career as a makeup artist for A-list celebrities, as well as notable film, television shows and national commercials, most recently she served as vice president of brand relations for Preferred Display, where she consulted on design and development of point-of-purchase displays for domestic and international beauty retailers. Prior, she served as vice president of innovation for Roberts Cosmetics, an industry leader in cosmetic packaging and formula development. Within this role, Bartolucci created more than 100 products for leading cosmetics brands around the world.

Bartolucci holds a Bachelor of Arts degree from the University of California, Berkley.


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