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Arm & Hammer fights stains with ‘power’

BY Allison Cerra

PRINCETON, N.J. Arm & Hammer is introducing a new gel laundry detergent that promises to fight the toughest stains.

Arm & Hammer’s Power Gel joins the full line of Arm & Hammer fabric care products that treat stains, soften clothes and meet various laundry needs. New Arm & Hammer Power Gels are available in two varieties: Arm & Hammer plus OxiClean Power Gel laundry detergent and Arm & Hammer Essentials Power Gel laundry detergent:

  • Arm & Hammer plus OxiClean Power Gel laundry detergent is the latest addition to the popular line of Arm & Hammer plus OxiClean products, the only line of detergents to combine the proven cleaning and freshening power of Arm & Hammer baking soda with supercharged OxiClean stain fighters in every drop.
  • Arm & Hammer Essentials Power Gel laundry detergent joins the Arm & Hammer Essentials product line, which harnesses the natural power of Arm & Hammer baking soda and biodegradable plant-based soaps to remove tough stains and eliminate odors. Arm & Hammer Essentials Power Gel laundry detergent provides powerful cleaning and a natural fragrance that leaves clothes smelling refreshed.

“We always hear from families that they want products with superior stain fighting power to make laundering less of a chore,” said Kevin Kuchinski, VP Church & Dwight fabric care. “We’re excited to answer this call by introducing gel technology to U.S. laundry through the revolutionary new Arm & Hammer Power Gel laundry detergent.”

Arm & Hammer Power Gel detergent now is available at retailers nationwide in 55 oz. and 110 oz. bottles. The suggested retail price ranges from $4.97 to $8.97.

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Dannon CEO: Yogurt sales to increase through 2014

BY Michael Johnsen

CHICAGO According to a Reuters report published Monday, one of the largest yogurt producers expects yogurt purchases to more than double within four years.

Yogurt consumption in the U.S. market is at least six times lower as compared to Western Europe, noted Gustavo Valle, Dannon CEO, during the Reuters Food and Agriculture Summit held in Chicago.

“For the future, we see double digit growth on a long-term basis,” he said. “In four years, we can double the consumption per capita.”

Valle added that yogurt sales, including its best-selling Activia brand, were continuing to grow around 15% through mid-February.

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Gum, mints a breath of fresh air for sales

BY Allison Cerra

CHICAGO The United States Mint may be dealing with a recession, but there’s one mint that hasn’t been hit by the economic slump.

Gum, mints and breath fresheners market has seen sales grow since 2007, according to recent research by Mintel. The category has increased more than 10% and is expected to grow through 2014. The growth is driven by functional and environmentally-friendly packaging (50% and 19%, respectively), in addition to unique flavors (43%).

Despite the emphasis on health, breath-freshening remained the most important function of gum and mints in the minds of Mintel’s survey respondents. Nearly four times as many respondents cited this compared with a healthy function (43% vs. 13%).

“Although this market is not entirely recession proof; gum, mints and breath fresheners are faring well due to their low price points and the feeling that consumers are getting a small treat,” said Bill Patterson, senior analyst at Mintel. “In addition, innovative packaging and unique flavors are aiding in the upward sales momentum.”

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