HEALTH

Arkray USA helps diabetics choose health with new wellness program

BY Michael Johnsen

MINNEAPOLIS Arkray USA on Tuesday introduced YouChoose, an exclusive patient wellness program that provides information on diabetes care and management. The free program is from Glucocard, Arkray’s line of blood glucose monitoring devices.

YouChoose is designed to help people better manage their diabetes through education, encouragement and healthy-living tools, the company stated, and includes online and offline support along with a comprehensive “Wellness Kit” that covers a variety of topics ranging from nutrition and recipes to activities and insulin levels.

The program also features “Ask Mary,” a virtual coach on the program’s Web site who offers tips and support through a blog and quarterly newsletter.

“At Arkray, we are on a mission to build a care community that empowers people to effectively manage their diabetes,” stated Jonathan Chapman, president of Arkray USA. “The launch of YouChoose is a significant new way for us to fulfill that promise.”

The patient wellness program is built around a Web site that collects and provides information around managing diabetes. It is designed to be a lifestyle tool, offering resources such as access to a diabetes specialist, a calorie counter and articles, videos and recipes. Visitors also have access to in-licensed content from dLife and Diabetic Living as well as videos on reading food labels, shopping for groceries and making healthy eating and activity choices.

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New WellWise.org Web site focuses on supplements

BY Michael Johnsen

BOULDER, Colo. WellWise.org on Monday launched its Web site around supplements, the science behind them and other health strategies, the nonprofit announced.

“We aspire to become a trusted source of information on supplemental nutrition and news, as well as a meeting place for intelligent consumers, nutritionists, integrative medical practitioners and researchers in this important field of dietary supplements,” stated James Townsend, the site’s editor-in-chief.

“It is not easy to find real evidence-backed information on supplements and nutrition on the web,” Townsend said. “The vast majority of it is thinly veiled marketing for a specific brand of supplement. We feel the public needs something more objective in order to make informed decisions about health.”

Visitors to WellWise.org will find information on a range of supplements, the latest on their impact on various health conditions and links to the scientific research supporting use of those supplements.

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Abbott Nutrition kicks off new ad campaign for EAS

BY Michael Johnsen

CHICAGO Abbott Nutrition on Monday launched a new print ad campaign supporting its EAS brand, positioning the sports nutrition brand more for a mainstream consumer and not just elite athletes.

The campaign, in support of EAS Myoplex Strength Formula Shakes, features the call-to-action “If you use Muscles, use Myoplex.  Fuel that helps repair and recharge muscles.”

The campaign will be featured in major sports, fitness and mainstream print, online and broadcast outlets, including: CBS Sports, ESPN, MTV, TBS, Facebook, Google, MSN, Self, Shape and Men’s Health.  Special executions of the ad campaign will appear in health clubs, as well, the company stated.

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