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AriZona cans to tout Rexam packaging

BY Allison Cerra

CHICAGO — Iced tea brand AriZona has updated its packaging mix to include 12-packs of its 11.5-oz. cans.

The company said its ready-to-drink beverages will feature packaging by Rexam to help the company further expand into the mass market.

"We are pleased to provide our consumers with even more ways to enjoy their favorite tea beverage," AriZona Beverages chairman Don Vultaggio said. "Our continued partnership with Rexam allows us to expand our packaging portfolio to include 11.5-oz. cans, making it even easier to store and consume AriZona Iced Tea at home or on the go."

AriZona Iced Tea in 11.5-oz. cans currently is available nationwide.

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ReportersNotebook — Consumables, 5/30/11

BY DSN STAFF

SUPPLIER NEWS — SnackWell’s has overhauled its line of products for women with new portioned, indulgent snacks. The brand, which is owned by Kraft Foods, said the latest SnackWell’s treats will range from 100 to 150 calories per pack. The products, along with such classic SnackWell’s treats as devil’s food cookie cakes and creme sandwich cookies, will feature new and modern packaging. They made their debut nationwide in mid-April with a suggested retail price of $3.19 per box; each box features five individually portioned packs.


Low-calorie brand MGD 64 is serving up limited-
edition MGD 64 Lemonade, a 64-calorie beer that combines a light, crisp draft beer taste with the tangy taste of lemonade. Available in six-pack bottles and 12-pack bottles and cans, MGD 64 Lemonade will be available from May through Labor Day at retailers nationwide.


Mars Chocolate North America has boosted its Dove and 3 Musketeers brands. The new DoveBar peanut butter swirl ice cream with milk chocolate retails for $4.09 per three-pack. The company also touted a richer chocolate taste in its 3 Musketeers bar. Marketing for the products includes advertising, social media, coupons and in-store support.

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Snacking goodness

BY Barbara White-Sax

MOUNT OLIVE, N.J. — Mars Chocolate North America is moving into the healthy snack space. The company recently introduced GoodnessKnows snack squares — fruit and nut bars made without artificial ingredients, colors or flavors.


The natural snacks come in three flavors: Very Cranberry, Almonds & Berries and Roasted Nuts & Grains. Each flavor contains 150 calories, 2 g to 3 g of fiber, 3 g of protein, 200 mg of cocoa flavanols and 20 mg to 35 mg of sodium. The snack squares are available in single servings for a suggested retail price of $1.59, or in multipacks for a suggested retail price of $4.99.

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