BEAUTY CARE

Argan Magic coming to CVS/pharmacy

BY Antoinette Alexander

VAN NUYS, Calif. — JocottBrands, a developer and marketer of branded consumer products, is bringing the new Argan Magic hair care line exclusively to CVS/pharmacy.

The products are made with argan oil, a natural oil that is native to Morocco. Derived from the crushed fruit and nuts of the argan tree, Moroccans have been using the oil as a treatment in hair and skin care products for centuries. The oil is high in unsaturated fatty acids and rich in omega-9. Similar to the properties of jojoba oil, argan oil has been shown to penetrate the hair shaft and improve follicle elasticity and increase nourishment, the company stated.

The trio of Argan Magic products includes intensive hair oil, nourishing hair cream and restorative hair mask, all of which contain the oil that helps to restore shine and softness to dry, brittle hair while nourishing hair damaged by chemical services.

The intensive hair oil is the signature product. When applied to hair, it is absorbed instantly with no residue, leaving hair hydrated, soft and shiny. It also helps battle frizz with one to two drops. The product is priced at $9.99.

The nourishing hair cream is a leave-in styling cream that helps to eliminate frizz, add definition and shine. It is blended with pure argan oil to condition and hydrate hair. The price is $7.99. The restorative hair mask is a protein-rich hair-conditioning mask to help restore the hair’s body and elasticity while adding shine. The price is $9.99.

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Dr. Fresh’s FireFly toothbrushes earn ADA seal

BY Antoinette Alexander

BUENA PARK, Calif. — Dr. Fresh’s FireFly children’s toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance.

The ADA Council on Scientific Affairs’ acceptance of FireFly is based on its findings that the product is effective for removing plaque and helping to prevent and reduce gingivitis when used as directed.

"This is the highest recognition an oral care product can receive, and a wonderful testament to the FireFly brand’s leadership in the children’s dental care category," stated Puneet Nanda, founder and CEO of Dr. Fresh. "The seal reaffirms that consumers can purchase these products with complete confidence, and also serves as a powerful selling tool for our retail partners."

Nanda noted that the seal immediately will be incorporated into packaging and displayed on shelf.

FireFly and its licensed character and cartoon cousins — Barbie, Spider-Man, Hot Wheels, Hello Kitty and Peanuts — employ a proprietary light-up timer technology to encourage compliance and develop good oral hygiene habits in young children. Each toothbrush lights up at the touch of a button and flashes for 60 seconds, the length of time dentists agree is required to thoroughly brush one row of teeth, upper and lower. After the flashing stops, the user reactivates the button and moves onto the remaining row of teeth.

The toothbrushes are priced between 98 cents and $3.

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Newell Rubbermaid CEO to retire

BY Antoinette Alexander

ATLANTA — Newell Rubbermaid, whose portfolio includes the hair accessories brand Goody, has announced that its president and CEO, Mark Ketchum, will retire later this year.

An executive recruiting firm has been retained to conduct an outside search for Ketchum’s replacement and also to assist with the assessment of internal candidates, the company stated. To help ensure a smooth and transition, Ketchum plans to remain on the company¹s board through the spring of 2012.

Ketchum joined Newell Rubbermaid as a director in 2005 and became president and CEO later that year. "I am extremely proud of what we have accomplished over the past five years at Newell Rubbermaid. I love this company and the people I work with, making my decision to retire extremely difficult, but consistent with the commitments I made to my family when I joined the company," stated Ketchum. "As the result of a lot of hard work and effort by everyone in the organization, our portfolio, our gross margin structure and our business model has been significantly transformed. We managed through the most difficult economic times in decades and have emerged a leaner, stronger organization focused on the key elements [that] will drive our continuing improvement."

Added Michael Cowhig, chairman of the board, "Mark Ketchum’s leadership, especially during the difficult economic times and through the many elements of our transformation initiatives, has positioned the company to compete effectively in the extremely dynamic markets in which we participate. Mark’s relentless focus on understanding and serving the needs of our consumers, together with the creation of stronger strategic relationships with our retail and commercial partners have made Newell Rubbermaid the transformed company it is today — a new Newell Rubbermaid [that] remains poised for strong growth in the years to come."

"Although our board of directors and associates would have loved Mark to remain our CEO for several more years, we fully respect the commitment he made to his family, and appreciate the fact that he has chosen to retire at a time when the company has completed most of its transformation efforts and is positioned for continued success," Cowhig added.

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