BEAUTY CARE

Ardell to expand faux lash portfolio with trendsetting lashes, lash kits

BY Antoinette Alexander

LOS ANGELES — The Ardell brand of faux eyelashes has announced that it is launching new lash styles for spring 2012.

For years, professional makeup artists have been applying multiple pairs of faux lashes to achieve a dramatically lush look. Enter the new Ardell Double Up Lashes, a new innovation in faux lash strips featuring two times the lashes than a standard strip lash. The bottom lash adds fullness and the top lash adds flare. Ardell Double Up Lashes will be available in six styles with a suggested retail price of  $6.99 at drug stores in January.

Whether a lash novice or faux pro, customize any lash look with the Ardell Trio collection. The Ardell Trio collection is as perfect for first-time lash wearers who want to experiment with different lash styles as it is for current lash users who enjoy blending and mixing lash styles for a one-of-a-kind look. Featuring one pair of strip lashes, one pair of accent lashes, 10 medium individual lashes and mini brush-on adhesive, the Ardell Trio collection kit will retail for $7.99 at Walgreens come January.

Say goodbye to the messy glue with Ardell’s first collection of self-adhesive lash strips. Available in six of Ardell’s top-selling styles, the new self-adhesive lashes are lightweight, comfortable and easy to apply — only two steps: first check the fit, then press to apply. Featuring an extra self-adhesive strip, with proper care and cleaning, Ardell self-adhesive lashes can be used multiple times. Available beginning January at CVS and Walgreens, Ardell self-adhesive lashes will retail for $5.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Dove Hair announces winner of ‘Make Friends with Your Hair’ television ad

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove Hair has announced the real woman star of its new “Make Friends with Your Hair” television ad campaign.

The winner is Brittany Delaware, 23, of Teleford, Pa. Delaware joined women across the country and created a video of her own hair struggles for the campaign. America voted and Delaware was selected to receive a VIP trip to New York, a hair transformation from Dove celebrity stylist Mark Townsend and a starring role in the new Dove Hair TV ad.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

L’Oréal-UNESCO name Princeton professor as 2012 North American Laureate

BY Antoinette Alexander

NEW YORK — The L’Oréal-UNESCO For Women in Science partnership has announced the five women scientists from around the world who will receive the 2012 L’Oréal-UNESCO Awards in Life Sciences.

An international network of nearly 1,000 scientists nominates the candidates for each year’s awards. An independent, international jury then selects the five laureates. 
Faced with such global issues as diminishing resources, increasing and aging populations, and the consequent medical and social challenges, L’Oréal and UNESCO are convinced that these female researchers will have a major impact on society.

 

NORTH AMERICAN LAUREATE


The 2012 laureate for North America is professor Bonnie Bassler, Howard Hughes Medical Institute principal investigator, Department of Molecular Biology at Princeton University in Princeton, N.J. Bassler is a world-renowned expert on how bacteria “talk” to each other using a chemical language in order to coordinate their behavior as a group. Bassler was selected for her work in understanding chemical communication between bacteria and opening up new doors for treating infections.   


“By understanding the process of how bacteria communicate with one another, enabling them to function as a unit, we are gaining new insight into the study of the spread of infectious disease,” Bassler stated. “My hope is that by developing antibacterial therapies to interfere with the communication process, we will be better able to combat bacterial infections.”


Bassler earned a PhD in biochemistry from Johns Hopkins University in 1990, and performed postdoctoral work in microbial genetics at the Agouran Institute in La Jolla, Calif. She joined the Princeton University faculty in 1994, and became a Howard Hughes Medical Institute investigator in 2005. A year later she was elected to the National Academy of Sciences and to the American Academy of Arts and Sciences in 2007. Bassler is a Fellow of the American Association for the Advancement of Science, the MacArthur Foundation and the American Society for Microbiology.


Along with Bassler, the other laureates recognized for their scientific achievements are: 


AFRICA and ARAB STATES


Professor Jill Farrant
 — Research chair, plant molecular physiology, Department of Molecular and Cell Biology, University of Cape Town, South Africa. For discovering how plants survive under dry conditions.

ASIA / PACIFIC


Professor Ingrid Scheffer
 — Chair of paediatric neurology research, University of Melbourne, Australia. For identifying genes involved in some forms of epilepsy.


EUROPE


Professor Frances Ashcroft
 — Royal Society research professor, Department of Physiology, Anatomy and Genetics, Oxford University, United Kingdom. For advancing the understanding of insulin secretion and of neonatal diabetes.


LATIN AMERICA


Professor Susana Lopez
 — Developmental genetics and molecular physiology, Department of the Institute of Biotechnology, National University of Mexico, Cuernavaca, Mexico. For identifying how rotaviruses cause the death of 600,000 children each year.


The awards ceremony will take place on March 22, 2012, at the UNESCO headquarters in Paris. Each laureate receives $100,000 in recognition of her contribution to the advancement of science.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES