BEAUTY CARE

Aquaphor taps Olympic gold medalist softball player Jennie Finch to chronicle NYC triathlon experience

BY Antoinette Alexander

NEW YORK — Beiersdorf’s Aquaphor skin care brand has selected Olympian softball veteran Jennie Finch as this year’s representative for its title sponsorship of the 2013 Aquaphor New York City Triathlon.

Finch, a gold medal-winning Olympic softball veteran, ESPN commentator, coach and mother of three who uses Aquaphor for both her athletic and family skin care needs, will share her training and race day experiences as she works to complete in the Olympic-distance triathlon this July on Manhattan’s Upper West Side.

Finch’s story will come to life through her personal accounts via social media, ongoing media interviews, Aquaphor-generated content and direct communications with her fellow race participants.


Finch will toe the start line with more than 3,000 athletes from 47 states and 23 countries at the 13th annual event on July 14. The race includes a 1.5-km swim in the Hudson River, 40-km bike on the Henry Hudson Parkway and 10-km run in Central Park.


"Jennie’s success on the field and off as a mom truly mirrors the attributes of the Aquaphor brand — proven reliability in any situation," stated Evan Eckman, VP and chief marketing officer for Beiersdorf North America. "Without Aquaphor, the skin can take a beating during a triathlon. We have an opportunity to use Jennie’s expert voice to educate moms and athletes everywhere that Aquaphor protects skin. We’re so thrilled that she is joining us for this year’s race and sharing her journey to the finish line with our Aquaphor community."


As title sponsor of the 2013 Aquaphor NYC Triathlon, Aquaphor will help athletes prepare, protect and heal their skin so they can perform at their best. The company also sponsors some of the race’s most popular events, including the Diaper Derby, athlete expo and finishers’ area, where Aquaphor provides its Aquaphor Healing Ointment and Lip Repair products to participants and fans to fight blisters, chafing and more.

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Cosmoprof North America announces Discover Beauty 2013 initial lineup

BY Antoinette Alexander

LAS VEGAS — The Discover Beauty program, an initiative of Cosmoprof North America, has returned for its seventh year of matching retailers with emerging beauty brands in 2013, and CPNA has unveiled the initial Discover Beauty lineup.

Cosmoprof North America will take place July 14 to 16 at the Mandalay Bay Convention Center in Las Vegas. 

Companies from all over the world must be approved to participate in Discover Beauty. For these brands, CPNA show organizers arrange pre-scheduled sales meetings and events with retailers. However, the area is open to all attendees throughout the three-day event. The initial Discover Beauty lineup for 2013 includes: African Botanics, Greenland, Jenetiqa, Manuka Doctor, Marilou Bio, MDSolarSciences, Million Dollar Hair, Mirabella, Skin&Co Roma and VitaMan.

The Discover Beauty program is a section centrally located on the show floor combining the best of both worlds: a one-on-one customized buyer program with pre-arranged face-to-face meetings to take place in private meeting room spaces, as well as a traditional exhibition presentation.

All Discover Beauty brands are automatically enrolled for the 2013 Discover Beauty Award. This award is given to one brand, which is recognized for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry leaders, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of July 14 as part of a private reception.

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Skin care brand Own inks charity initiative to aid local food banks

BY Antoinette Alexander

SAN FRANCISCO — Anti-aging skin care brand Own Skin Health has announced its first charity initiative with Feeding America, a leading domestic hunger-relief organization.

Running from March to the end of April, all Northern California Whole Foods Markets or www.ownproducts.com customers who buy Own products with a special coupon or code will support Feeding America in the Bay Area.

For each $5 coupon or online code redeemed, Own will donate $3 to Feeding America to support Bay Area Food Banks. Shoppers can find coupons at Northern California Whole Foods Markets and 30 Bay Area yoga and pilates studios. Along with these coupons, participating studios will offer samples of Own products. In addition, customers can participate in the initiative when they use the online code "feedingamerica" at checkout on Own’s website.

Feeding America provides fresh meals to people who struggle with putting food on the table. With a network of 200 food banks nationwide, Feeding America supplies more than 3 billion pounds of food and grocery products each year to those in need.
 

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