Aquaphor sponsors New York City Triathlon
WILTON, Conn. — Beiersdorf’s Aquaphor brand is the new title sponsor of the New York City Triathlon.
This partnership, with race organizer Korff Enterprises, is a three-year agreement that includes naming rights, as well as a variety of marketing and promotional components for the Olympic-distance race.
More than 3,000 athletes from 44 states and 10 countries will compete in the 2012 Aquaphor New York City Triathlon on July 8, 2012. The race includes a 1.5-kilometer swim in the Hudson River, 40-kilometer bike on the Henry Hudson Parkway and 10-kilometer run in Central Park.
As title sponsor, Aquaphor will help participants prepare and/or heal their skin during the event. The company will sponsor some of the race’s most popular elements — including the Diaper Derby, athlete expo and finishers’ area — and provide its Aquaphor Healing Ointment and Lip Repair products to participants and fans.
In addition, the company has announced that world champion athlete, author, host of ABC’s "Everyday Health" and Aquaphor Mombassador Laila Ali will compete in this year’s Aquaphor New York City Triathlon. In the weeks leading up to the event, Ali will train for the swim, bike and run under the guidance of the Carmichael Training Systems and share training and skin care tips with athletes and moms across the country. Fans also can follow Laila’s training on her Twitter and Facebook pages.
Remington supports i-Light Pro launch with new mobile app
MADISON, Wis., and RALEIGH, N.C. — Grooming products company Remington and software development firm Kadro Solutions have announced the release of the i-Light Pro mobile application for iPhone, Android and iPad, in conjunction with the U.S. release of Remington i-Light Pro Intense Pulsed Light hair removal system.
The i-Light Pro is an FDA-cleared, light-based system designed to provide professional hair removal results at home. By utilizing Kadro Mobile, the i-Light Pro product release is supported by a mobile application for an enhanced product purchase and ongoing user experience.
The i-Light Pro mobile application enables customers to use their iPhone, iPad or Android mobile device to track and manage treatments with the i-Light Pro; join the auto delivery program; purchase the i-Light Pro and additional cartridges from their mobile device; and review product information. In addition, by utilizing the mobile Tone Matcher, potential purchasers can review sample skin tones to determine if the i-Light Pro is an appropriate hair removal system for their skin color.
Nourish by Sensible Organics names actress Christine Taylor as celebrity ambassador
BEAVER FALLS, Pa. — Nourish by Sensible Organics, an organic beauty and personal care brand that launches this month exclusively at Whole Foods Market nationwide, has signed actress Christine Taylor to be its national brand ambassador.
In her new role as brand ambassador, she will be the face of the beauty brand and its products, and will help raise awareness about the numerous health and beauty benefits of using 100% USDA-certified organic personal care products.
Taylor may be best known for her starring roles in such films as "Dodgeball: A True Underdog Story," "The Wedding Singer," "The Brady Bunch Movie" and "Zoolander.”
"Christine Taylor is an ideal choice to represent the Nourish brand as our ambassador. She is authentic in her beliefs of living a greener, healthier lifestyle; and as a busy mother of two young children, Christine can speak to her own personal journey of integrating better beauty, health and wellness solutions into her family’s lifestyle," stated Rick Ruffolo, CEO and president of Sensible Organics.
The Nourish line includes organic body wash, organic hand wash, organic body lotion, organic body butter, organic deodorant and organic exfoliating body polish. All of the products display the USDA-certified seal.