BEAUTY CARE

Aquaphor adds diaper rash cream to baby line

BY David Salazar

WILTON, Conn. — Skin care company Aquaphor announced a new addition to its line of products on Tuesday. Aquaphor Baby Diaper Rash Cream is the newest member of the 90-year-old company’s skin care line.

“Aquaphor has always been dedicated to making an impact on the everyday lives of our fans,” Erynn Keefe, marketing director for Aquaphor at Beiersdorf said. “With the launch of Aquaphor Baby Diaper Rash Cream, we're hoping to continue evolving the brand's offering for both loyal and new users – especially first-time parents seeking a go-to, reliable solution to help their babies' diaper rash.” 

The fragrance-free cream is meant to relieve diaper rash in less than six hours, the company said. It includes zinc oxide to create a barrier to prevent further irritation. The diaper rash cream joins Aquaphor’s other baby products, which include its Baby Gentle Wash & Shampoo and its Baby Healing Ointment.

The 3.5-oz tube will be sold at Walmart, Target, Rite Aid, CVS and Amazon. 

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CHI taps Zendaya as brand ambassador

BY David Salazar

 

A video posted by CHI (@chihaircare) on Sep 22, 2015 at 8:04am PDT

HOUSTON — Hair care company CHI announced Thursday that it had a new celebrity brand ambassador in pop star and actress Zendaya Coleman. The “Zendaya x CHI” campaign will kick off on social media later this month and continue into spring 2016, when the company will launch an extensive print ad campaign. 

“Zendaya is youthful, edgy and energetic. Her dynamic and versatile style makes her the perfect partner for CHI,” CHI CEO Basim Shami said. “She has quickly become a star to follow on social media and connects well to her younger fans who are always curious what trend she is going to set next. She's not afraid to take risks and our products give her the versatility to create these ever-changing looks while taking care of her hair.”

The partnership will focus on some of Zendaya’s preferred CHI products, including the company’s G2 Styling Iron, Escape Cordless Styling Iron and its Argan Oil collection. In addition to ad campaigns, “Zendaya x CHI” will also involve social media integrations and in-store events to promote CHI products.

Everyone should be able to enjoy experimenting with their hair. Unfortunately, we all run into the same issue — heat damage,” Zendaya said. “I've definitely had my share of problems when it comes to learning how to protect and take care of my hair as well as embracing my natural texture. I really appreciate the fact that CHI has so many products geared towards protecting and preventing this damage.”

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Ultra/Standard acquires TextureMedia

BY David Salazar

AUSTIN, Texas — Multicultural hair and beauty care company Ultra/Standard announced Wednesday that it had acquired TextureMedia, a social media community with a wide readership among multicultural beauty consumers.

“TextureMedia possesses a honed ability to connect with the multicultural beauty consumer and a demonstrated track record of building brands and recognizing opportunities within this ever-expanding beauty category,” Ultra/Standard president Michael Ross said. “This union reinforces the importance of cultivating a closer relationship with the end consumer and creating a two-way dialogue that is imperative to our brands’ collective growth. We’re excited for what’s ahead and for the comprehensive 360 degree platform we’re planning to foster the conversation between retailers, brands and these valued consumers.”

Now in addition to its own 6,000 SKUs that are sold in major retailers like Rite Aid, Target and Walgreens, Ultra/Standard now has access to millions of people TextureMedia reaches through its four portfolio brands — NaturallyCurly, CurlyNikki, CurlMart and CurlStylist  — and their associated social channels.

“Separately, Ultra/Standard and TextureMedia are pioneers in this industry.” TextureMedia CEO Crista Bailey said. “Together, we create a best-in-class offering and 360 degree platform in the world of hair care by elevating this consumer’s voice and insightful feedback in the entire process, from incubation to promotion to point-of-sale.  With Ultra/Standard’s support, we have an opportunity to reach more of the approximately 70 million adult textured-hair women in the U.S with our message of empowerment.”

TextureMedia will operate independently in partnership with Ultra/Standard, and will stay at is Austin headquarters, with its current team — including its co-founder Michelle Breyer, who now serves as its head of business development — in place. 

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