BEAUTY CARE

Aquafresh honors ‘Amazing Moms’ in Phoenix area in contest

BY Allison Cerra

PITTSBURGH In celebration of mothers and the special role they play in their families’ lives, the makers of Aquafresh announced the “Amazing Mom” Celebration contest for moms in the Phoenix area.

The Aquafresh “Amazing Mom” Celebration invites children 6 years of age and older to write in and tell Aquafresh what makes their mom special. If selected, Aquafresh will treat her and 49 other moms to a day of relaxation and pampering at Spa Avania at Hyatt Regency Scottsdale Resort.

Aquafresh “Amazing Mom” Celebration contest entries are being accepted now through Nov. 2, at www.aquafresh.com/amazingmom. Fifty moms will be selected to enjoy a day of relaxation and pampering at Spa Avania at Hyatt Regency Scottsdale Resort on Dec. 5, complete with breakfast, a facial treatment, massage, manicure or pedicure, and lunch, hosted by Brenda Warner, wife of professional football player Kurt Warner.

“We spend a great deal of time making amazing Aquafresh products that help mom with her family’s oral care needs,” said Patrick Seiffert, senior brand manager, GlaxoSmithKline Consumer Healthcare. “Moms spend so much time and energy taking care of their children. This is our chance to recognize and pamper them in return.”

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Valeant to acquire skin care company

BY Antoinette Alexander

ALISO VIEJO, Calif. Valeant Pharmaceuticals International, which develops, manufacturers and markets pharmaceutical products primarily in the areas of neurology and dermatology, has agreed to acquire skin care company Private Formula International Holdings Pty Limited.

Through the acquisition, Valeant is acquiring global rights to the Dr. LeWinn’s skin care line; Hissyfit, a newly launched anti-aging skin care line; and Revitanail (known as Renunail in the United States and U.K.), a line of nail strengtheners.

Under the agreement, at closing Valeant will pay about $69 million and will issue 162,500 shares of Valeant common stock. These shares will be placed in escrow for four years and will be subject to indemnity claims from Valeant.

The deal is expected to close in early October.

“This acquisition will allow Valeant Australia to become a leading dermatology company in Australia with brands that are complementary to our current portfolio and will dramatically increase our presence in the pharmacy OTC channel. We believe that Dr. LeWinn’s strong brand recognition and wide distribution network will provide us with a solid platform for continued growth in Australasia,” J. Michael Pearson, chairman and CEO of Valeant.

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Beiersdorf seeks to harmonize Nivea products’ logo

BY Antoinette Alexander

HAMBURG, Germany Beiersdorf has hired Interbrand Hamburg to harmonize the appearance of the various Nivea brand logos, a move aimed at more tightly managing the Nivea brand and strengthening awareness of it at points of sale worldwide.

Going forward, the Nivea and Nivea for Men logos designed by Interbrand will gradually be rolled out over the entire portfolio, covering existing ranges, new products and labeling at the points of sale.

The traditional Nivea lettering that is familiar from tins of Nivea Creme has been retained. However, the basic design of the Nivea and Nivea for Men logos will be clearly aligned with the preferences of their target groups: the universal Nivea logo, which is aimed at a predominantly female clientele, is curved and features the subtle use of silver, while the Nivea for Men logo reflects masculinity both verbally and visually.

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