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Aquafina and ‘Project Runway’ invite aspiring designers to their ‘Aquafina Pure Challenge’

BY Jason Owen

PURCHASE, N.Y. — Aquafina and Emmy-nominated "Project Runway" are teaming up to launch the "Aquafina Pure Challenge," a competition that invites consumers, including aspiring designers, to celebrate the pure essence of who they are by submitting an original Aquafina-inspired design.

"The Aquafina Pure Challenge" is inspired by Aquafina’s commitment to providing the pure water, perfect taste to help consumers feel their best every day. In collaboration with the Emmy Award-nominated series, Aquafina will provide a platform for consumers and fashion hopefuls to showcase the look that represents them at their best.

Beginning today through Jan. 8, 2013, contestants can submit a sketch, drawing or photograph of an original fashion design on Aquafina’s Facebook page at Facebook.com/Aquafina.Ten semi-finalists will be selected from this pool of entries and between January 11 and January 20, Aquafina’s Facebook fans will vote to narrow it down to four finalists. The four finalists will receive a trip to New York City, where they will compete in a live one-hour competition on February 6 in conjunction with the "Project Runway" finale during Fashion Week. In addition to gaining recognition among the esteemed "Project Runway" community, the Grand Prize winner will be awarded a $5,000 cash prize and a year’s worth of Aquafina.

"We are excited to collaborate with one of the most iconic fashion television shows to provide our consumers with an opportunity to showcase their individuality and passions," said Galit Cann, marketing director for Aquafina. "We look forward to receiving the creative design submissions and seeing how Aquafina’s commitment to purity translates into fashion."

To learn more about contest rules and submissions, please visit Facebook.com/Aquafina or tweet Aquafina on Twitter @aquafina.

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ThinkThin protein bars arrive at select Target locations

BY Rebecca Haughey

LOS ANGELES — The No. 1 ranked weight-management bar in the natural channel, thinkThin, is now available in select Target locations throughout the United States, the company announced Thursday. thinkThin’s high-protein, gluten-free nutrition bars are available in 5-count boxes of Chunky Peanut Butter, Brownie Crunch and Caramel Fudge flavors.

To support the launch, thinkThin has released an online guide to a Perfect 10 Holiday, available on thinkThin10.com, as well as the companies’ social media pages and Tumblr. The guide offers tips on hosting fabulous parties, from hors d’oeuvres to elegant up-dos. For every share of thinkThin’s Perfect 10 Holiday tips via Facebook, the company will make a donation to the Dream Foundation.

"thinkThin is a must-have weight wellness accessory for the holidays," said Liazanne Falsetto, CEO and founder of thinkThin. "Our availability in Target allows for busy shoppers to pick up a pack of the highest quality, deliciously satisfying, 0g sugar and 20g protein bars, whether they’re out shopping for a necessity or grabbing that latest designer dress off the rack."

The Perfect 10 campaign will continue into 2013 with tips on staying motivated in the New Year.

thinkThin bars can be found in the health and beauty section of select Target stores with a suggested retail price of $6.89 for a 5-bar box. To see a complete list of locations, visit thinkproducts.com/target-stores/.

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Kerr collects food, toys for needy families

BY Alaric DeArment

RALEIGH, N.C. — Kerr Drug is launching a holiday toy and food drive for families in need, the regional chain said.

Kerr said it was responding to the difficult economy by collecting toys and food items at all its stores around North Carolina.

Collection bins were set up at the front of stores starting on Nov. 20 and will be there until Dec. 21. The Kerr Cares for Kids Foundation will give donated items to charity groups in the state that will then distribute them to needy families.

 

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