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Aquafina Alive water is reborn with additional nutrients

BY Jenna Duncan

PURCHASE, N.Y. PepsiCo said that in response to demands for beverages that outperform soft drinks when it comes to health and hydration, it has redesigned its line of Aquafina Alive Nutrient Enhanced Water Beverages to feature more nutrients—one flavor even contains the daily recommended amount of fiber.

All of the Aquafina Alive waters contain such health and performance additives as caffeine, electrolytes, antioxidants, fiber and vitamins.

The four new low- and zero-calorie beverages also have health-minded names. Satisfy is peach mango-flavored and contains 10 percent of the daily recommended amount of fiber; Protect is berry pomegranate-flavored with 10 percent the daily dose of vitamins E and C; Energize is orange lime-flavored with added caffeine and 10 percent the daily dose of vitamin B; and calorie-free, lemon-flavored Hydrate has electrolytes, sodium and potassium.

Aquafina Alive’s new labels also feature clean, simple graphics. PepsiCo says the new labels are the best way to bring the taste and benefits of Aquafina Alive “to life.”

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Former Vitamin Water exec joins Skinny Nutritional Corp.

BY Jenna Duncan

Skinny Nutritional Corp., distributor of Skinny Water, announced today the addition of their new director of operations, Cliff Oster. Oster will lead product development, production and purchasing of the zero-calorie, flavored water designed for dieters.

Oster formerly served as Glaceau Vitamin Water’s director of operations where his responsibilities included co-packing management, quality control, purchasing and insuring product quality and performance. He also formulated the first three Vitamin Waters to be sold in the U.S. and is credited with much of the product’s successful marketing across the country.

Oster has an extensive history working in the beverages market. He said in a recent interview that his goals at Skinny Water include producing a beverage for the mass market to help consumers reach and maintain healthy body weights.

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Albertsons launches Healthy Eaters program for kids

BY Doug Desjardins

FULLERTON, Calif. Albertsons has started a field trip program for kids in kindergarten through fourth grade that teaches them about the importance of healthy eating.

The main goal of Albertsons Healthy Eaters is to stem the growing tide of childhood obesity and to get kids to develop good eating habits at an early age. “If children learn from a young age how to make the right food choices, they will be more likely to make those choices throughout their lifetime,” said Heidi Diller, a nutritionist for Albertsons. The field trip program began at store in Fullerton, Calif. on March 6.

Children in kindergarten, first and second grades will visit Albertsons supermarkets to learn simple concepts about healthy eating through interactive demonstrations. Third and fourth graders will focus on decision making and learning to read food labels that identify vital things like fat and sodium content. The program is being offered at supermarkets in eight states including Washington, Oregon, California, Nevada, Utah, Wyoming, Montana and Idaho.

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